Smartphone Adoption & App Stores Push European Mobile Betting User Base Past 2 Million, Juniper Report Finds
SOURCE: Juniper Research Limited Betting Firms Receive Boost as App Stores Begin to Offer Gambling Apps HAMPSHIRE, UK–(Marketwire – October 6, 2010) – Consumer smartphone adoption has been a major driver in a resurgent European mobile gambling sector, with user numbers expected to rise by more than 60% in 2010, a new report from Juniper Research has found. Mobile betting services across the region have been particularly successful, with more than 2 million sports book customers in Europe now using the mobile to place their bets. According to the report, leading betting firms have reported dramatic increases in mobile bets placed following the launch of browser-based apps optimised for the iPhone and Android operating systems.