Globex Foreign Exchange Announces New Name and New Look as FIRMA Foreign Exchange

EDMONTON, ALBERTA–(Marketwire – Oct. 5, 2010) – Edmonton-based, global foreign exchange company, Globex Foreign Exchange Corporation, today announced it has rebranded itself with a new name and identity.

“Globex Foreign Exchange Corporation will now forever be known as FIRMA Foreign Exchange,” said Michael Oshry, President and CEO, FIRMA Foreign Exchange Corporation. “We made the decision to rebrand our company because of the phenomenal growth we have seen in the last decade, to further enhance and trademark our brand and to differentiate us from our global competition. We will be offering the same suite of products coupled with our trademark high-quality customer service as before; only our name has changed. We’ve developed our reputation around the world over the last twelve years, and we want that competitive difference to resonate strongly in our new brand.”

Oshry also notes that current and past clients will see no difference in the delivery of services. What clients will see is a new name and look, as well as a renewed commitment to provide customers with a more personal kind of customer experience.

“Our promise to our customers is to deliver real, personal service,” said Nigel Hobson, Executive VP of Global Sales and Marketing, FIRMA Foreign Exchange Corporation. “Our new brand name and image will help us underscore the service excellence that comes from our trader network around the world. We have some of the best people in the business, and this new brand helps us accentuate their passion, expertise, and willingness to go the extra distance for clients.”

FIRMA Foreign Exchange is a Canadian success story. The company trades billions of dollars in currency every year, and continues to grow with 22 locations across three continents.

The new brand will be reflected across the entire organization, including its online presence. Clients will be redirected to


FIRMA Foreign Exchange Corporation (FIRMA Foreign Exchange) trades all the world’s currencies from our offices in every corner of the globe. Somewhere in our global network, there’s a FIRMA Foreign Exchange trader working hard and smart for a client. Customization, expertise and unbeatable value are a part of every exchange. Because we deal exclusively with currency exchange, we offer clients the best foreign exchange solutions in the industry.

FIRMA Foreign Exchange provides a refreshing alternative to larger institutions for transferring funds, with a level of personal service that can’t be found anywhere else. We offer best in class competitive services including fast, reliable transfers and foreign exchange payments using our leading edge proprietary trading platform.

The company holds secured relationships with financial institutions worldwide and processes trades for businesses of all sizes. For more information, please visit: