Panera Bread(R) Introduces MyPanera(TM) Loyalty Program
SOURCE: Panera Bread “Surprise & Delight” Concept Rewards, Deepens Relationship With Customers ST. LOUIS, MO–(Marketwire – November 17, 2010) – Panera Bread Company ( NASDAQ : PNRA ) today completed the nationwide rollout of its new customer loyalty program, named MyPanera. The program has been in development and test for 18 months and has been extremely well received to date. Designed to be closely aligned with Panera’s core values and mission of delivering a unique experience to its guests, the intent of the ‘Surprise and Delight’ loyalty program is to connect more deeply with Panera’s customers by delivering unexpected and highly-relevant rewards for dining at Panera Bread bakery-cafes. MyPanera will offer loyalty program members exclusive invitations, experiential opportunities like baking with Panera bakers, preview tastings of new menu items, as well as recipes, cooking tips and surprises such as a free bakery-cafe menu item. The program becomes increasingly personalized as a member frequents Panera and spends more time in the program.
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