SOURCE: Del Taco
Del Taco, Nation’s No. 2 Mexican Quick Serve Chain, Begins Dallas/Ft. Worth-Area Expansion
LAKE FOREST, CA–(Marketwire – November 17, 2010) – It’s official: The Dallas/Ft. Worth area gains its first Del Taco restaurant today as the popular chain opens the doors to a restaurant in Denton.
The new Del Taco, located at 1715 S. State Loop 288, Denton, first announced plans to open this past summer. At the time of the groundbreaking, Paul Murphy, Del Taco CEO, said, “We believe the Del Taco brand is a great fit for the Dallas/Ft. Worth market. We’re excited to bring our great tasting food and strong value options to Texas.” In October, the company held a job fair as it looked to hire 80 employees to staff the new Denton restaurant as cashiers, cooks and managers. Several hundred people attended the fair.
The new Del Taco restaurant features a new contemporary look that expresses the brand’s commitment to fresh, quality food at a great price. This new look is brought to life with vibrant colors, updated seating arrangements and new artwork which tell the story of key Del Taco differentiators, including phrases such as “Cheddar Hand Grated Here” and “Signature Sauces and Salsas.” A second location is planned for McKinney.
At Del Taco, menu items are made to order using fresh ingredients including freshly grated cheddar cheese, hand-made pico de gallo, lard-free beans made from scratch and chicken grilled every hour. The menu includes Mexican offerings of tacos, burritos, quesadillas and nachos as well as American favorites like hamburgers, fries and milk shakes. Del Taco also serves breakfast and most restaurants are open 24 hours with a drive thru.
“Customers have been visiting the restaurant daily in anticipation of the opening,” added Murphy. “We are thrilled to be open and serving them now.”
Del Taco’s restaurants serve more than 3.5 million customers each week, and the chain has more than 150,000 Facebook fans. Del Taco’s Facebook site — www.facebook.com/deltaco — offers consumers free food coupons and entertaining content.
Founded in 1964, Del Taco operates or franchises more than 515 restaurants in 17 states. Additional information is available at www.deltaco.com.