Hotels.com Inks Deal With Comcast Spotlight and Liquidus for Nationwide Video-On-Demand Promotion
SOURCE: Liquidus Marketing First Travel Advertiser to Leverage Telescoping Technology CHICAGO, IL–(Marketwire – December 7, 2010) – Comcast Spotlight and Liquidus, the only company that can create and deliver dynamic video advertisements across web, Rich Media, mobile and cable video on-demand, today announced that Hotels.com® has signed an agreement to “Hotel Deals on Demand,” a video-on-demand advertising program distributed through the Comcast network and produced by Liquidus’ video on demand (VOD) technology. The deal is the first of its kind to leverage telescoping technology that enables consumers to view a traditional television commercial and then click their remote to take them directly into rich on-demand content to learn more about travel destination deals. The Hotel Deals On Demand program was trialed for six months over the Spring and Summer with great success. While traditional commercials are suffering due to the increased use of DVRs and other technologies that enable viewers to skip commercials, Hotels.com found that viewers spent more time engaged with their ads on demand than ever before.