Direct Holidays Rewards Customer Recommendations With GBP 50 High Street Vouchers

PETERBOROUGH, UNITED KINGDOM–(Marketwire – Dec. 6, 2010) – The UK and Ireland’s leading direct-sell tour operator, Direct Holidays, has launched a “recommend-a-friend” advantage scheme to show appreciation to its loyal customer base. Customers will receive a £50 gift card to a major high street retailer such as John Lewis or Marks & Spencer for each successful referral, earning up to a possible £400 in vouchers1.

As 84 per cent of Direct Holidays customers said that they would recommend the holiday operator to their friends2, the move to reward loyal customers was a logical one. Now customers can continue recommending Direct Holidays whilst receiving a generous reward too. The only conditions are the friend or family member must book a break with Direct Holidays and they must be a new Direct Holidays customer.

A Direct Holiday spokesperson said: “We have a massive range of great value holidays to choose from, ranging from Canary Islands holidays to Goa getaways, so we are positive that we have something for everyone. To offer even more value for money, each of our customers now has the potential to earn £400 worth of high street vouchers just for letting their friends know how good their holidays with us have been in the past.”

At Direct Holidays, there are no hidden extras so luggage allowance of 20kg (plus 10kg for the under 2’s), transfers, in-flight meals all included upfront. To book a holiday with Direct Holidays call one of our friendly travel advisors on 0871 664 7985, or visit the website today at


1. To claim the £50 high street vouchers, the recommended party is required to make a holiday booking within 6 months of being recommended. The recommended needs to be new to Direct Holidays and not have made a booking in the past. The recommender must gain the consent of their friends that they can be marketed to before recommending them. Further details, such as which vouchers can be claimed, can be found at

2. Source: Thomas Cook Holiday Division Customer Service Questionnaires for End of Summer 2010.

3. Direct Holidays was among the first to bring the direct-sell philosophy to the holiday industry and was the first to offer package holidays that were fully bookable online.

4. Formed in November 1991, Direct Holidays is the UK’s leading direct-sell holiday operator, providing something to suit everyone from flight only to affordable luxury package holidays through its sub-brand Deluxe Direct. With Direct Holidays there are no hidden extras with benefits such as in-flight meals, in-resort reps, resort transfers and a minimum baggage allowance of 20kg (plus 10kg for under-twos) all included in the quoted holiday price.

5. Direct Holidays is part of Thomas Cook Group plc (