LONDON, UNITED KINGDOM–(Marketwire – Aug. 9, 2010) – Inspired Gaming Group (Inspired), the leading player in Open Server-Based Gaming (Open SBG™), today announces an exciting international distribution deal with Australian payment solutions specialists, ecash. As part of the deal, ecash will distribute Inspired’s market leading SWP terminals under the ecash brand, ‘Play On’ throughout Australia.
The deal will combine ecash’s expert knowledge of the Australian market and extensive customer base with Inspired’s expertise in Server-Based Gaming and will result in a significant increase in the number of SBG machines in the country.
Martin Lucas, Managing Director of Inspired’s LBO division, commented: “This is a great opportunity to bring together our market-leading technology and ecash’s Australian market knowledge. Inspired is focused on international expansion and translating our SBG expertise to markets outside of the UK. We see Australia as an exciting opportunity for our SBG technology.”
Richard Soussa of ecash commented: “ecash has an established reputation for the technical and commercial development of payment solutions for both the gaming and non-gaming industries including the government sector. The relationship with Inspired allows us to align ecash’s expansive customer base with an extremely innovative business with great technology. Bringing together global market leaders is going to result in a very compelling product for the Australian market.”
About Inspired Gaming Group
Inspired Gaming Group is the leading player worldwide in Open Server-Based Gaming (Open SBG™) and is also the leading provider of analogue and Open SBG™ machines in the UK for the leisure and gaming markets.
The Group provides Open SBG™ software systems and Open SBG™ digital and networked terminals in seven countries today. The Group owns and/or manages approximately 46,000 machines, of which in excess of 25,000 are already on the Open SBG™ platform.
About ecash Pty Ltd
ecash is a global payment solutions company that specialises in innovative payment solutions for both gaming and non-gaming industries throughout the world