SOURCE: The Venetian and The Palazzo Las Vegas
Loyal Social Media Users Turn Tweets Into Rewards
LAS VEGAS, NV–(Marketwire – September 13, 2010) – The Venetian® Resort-Hotel-Casino and The Palazzo® Las Vegas Resort have launched The Venetian | The Palazzo Social Rewards, a social media loyalty program that awards followers of The Venetian and The Palazzo for engaging in social media activity on Twitter.
“Social media has evolved into one of the strongest forms of online advertising as well as one of the most important ways The Venetian and The Palazzo connect with their guests,” said Lori Kobashigawa, director of Internet marketing for Las Vegas Sands Corp. “It was only a matter of time before someone developed a way to say ‘thank you’ to those social media users who are dedicated to our brand. Social Rewards is helping us thank them for their loyalty.”
The program monitors and tracks tweets, and provides the user with points to be redeemed towards goods and services at the resorts. In addition to accumulating points towards free suite stays at The Venetian and The Palazzo, guests can earn a variety of rewards towards goods and services at the resorts, including free dessert at Wolfgang Puck restaurants CUT and Postrio Bar and Grill, guest list and free admission to TAO and LAVO Nightclubs and free drinks from Lagasse’s Stadium.
The Venetian and The Palazzo have been at the forefront of social networking, actively utilizing mediums such as Facebook, Twitter, digg and foursquare to create brand awareness and build relationships with emerging markets. Social mediums such as Facebook and Twitter have already been used to actively participate in The Venetian and The Palazzo guest experience — the properties utilize the social networking tools to listen to their customers’ concerns and interests.
“Social Rewards is extremely proud to be working closely with such respected brands as The Venetian and The Palazzo,” said Joe Morin, CEO of Social Rewards, Inc. “As far as luxury brands go, they truly exemplify quality, service and offer an amazing suite of products and services within their brand portfolio which will no doubt encourage the online community to embrace their messaging. We feel that a relationship such as this is indicative of their forward thinking approach towards social media and taking their already outstanding customer service capabilities into a new realm of possibilities.”
For more information about The Venetian | The Palazzo Social Rewards program, visit venetianpalazzo.socialrewards.com. Follow The Venetian on twitter @venetianvegas and The Palazzo on twitter @palazzolasvegas. Follow our Social Rewards partners on twitter: Wolfgang Puck @wolfgangbuzz, TAO Las Vegas @taolasvegas, LAVO Las Vegas @lavolasvegas and Lagasse’s Stadium @lagassesstadium.
About The Palazzo® Las Vegas Resort
With over 3,000 expansive suites, luxury shopping and world-class dining and entertainment, the $1.9 billion Silver LEED® (Leadership in Energy and Environmental Design)-certified Palazzo Las Vegas literally takes luxury to new heights. Ranked first among Las Vegas Hotels in Travel + Leisure World’s Best Awards 2010, the AAA® Five Diamond and Forbes Travel Guide Four-Star Award winning property is highlighted by a flagship, 85,000 square-foot Barneys New York with The Shoppes at The Palazzo featuring more than 60 luxury boutiques. In addition, 20 remarkable stores and couture brands made their Las Vegas debuts at The Palazzo, including Chloé, Tory Burch, Christian Louboutin, Diane von Furstenberg, Van Cleef & Arpels, Catherine Malandrino and Anya Hindmarch. The Palazzo also offers a variety of cuisines from a collection of award-winning chefs such as Carnevino by Mario Batali, CUT by Wolfgang Puck and Table 10 by Emeril Lagasse. Other unique offerings include Tony Award winning Broadway musical JERSEY BOYS; the chic dining and nightlife LAVO; the world’s largest Canyon Ranch SpaClub; the ultimate sports bar, sportsbook and restaurant on the Strip: Lagasse’s Stadium and “Prestige at The Palazzo,” an exclusive space designed to offer the sophisticated traveler an elevated level of services and amenities including private champagne check in, packing and unpacking services, exclusive bath and pillow menus, complimentary cocktail reception and more. For additional information, please visit The Palazzo website at www.palazzolasvegas.com, follow on twitter @palazzolasvegas and on Facebook at facebook.com/palazzolasvegas.
About The Venetian Resort-Hotel-Casino Las Vegas
The Venetian Resort-Hotel-Casino, the largest property in the country to receive AAA’s Five Diamond Award and Forbes Travel Four-Star rating, is one of the world’s most luxurious resort and convention destinations. Re-creating Venice’s legendary landmarks, the resort offers unmatched service and quality for leisure and corporate guests. Located in the heart of the Las Vegas Strip, The Venetian features The Grand Canal Shoppes, an indoor streetscape complete with gondolas and singing gondoliers, the Canyon Ranch SpaClub, world-class gaming, exquisite restaurants and a wide variety of entertainment such as Phantom-The Las Vegas Spectacular, Blue Man Group, David Spade and Joan Rivers on its premises, as well as extensive convention and corporate services. For additional information, visit www.venetian.com, follow on twitter @venetianvegas and on Facebook at facebook.com/venetianlasvegas.
About Social Rewards
Social Rewards is a new Social Media startup company based in Torrance, CA founded by Joseph Morin and Mike Uesugi, veterans of the digital industry with a combined experience level of over 25 years. Social Rewards is a cohesive blend of Social Media, Affiliate Marketing and Rewards Programs rewarding consumer brand advocates with loyalty program points for social media activity. In development since late 2009 and incorporated in June of 2010, Social Rewards is self-funded with 6 employees. For additional information, please visit the Social Rewards website at www.socialrewards.com, follow on Twitter at http://twitter.com/socialrewards and Facebook at www.facebook.com/socialrewards.