GuestLogix Completes Onboard Store Technology Deployment With Qantas Airways

TORONTO, ONTARIO–(Marketwire – Sept. 13, 2010) – GuestLogix, Inc. (TSX:GXI) the leading global provider of onboard store technology to the passenger travel industry, today announced that Qantas Airways (“Qantas“), Australia’s largest domestic and international airline, has deployed the Company’s OnTouch™ Retail Technology to expedite onboard sales transactions for existing duty free offerings and to facilitate the future sale of products and services, through GuestLogix’ OnTouch™ Merchandising Platform. GuestLogix secured Qantas, its first major deployment in the Asia-Pacific region, through its strategic channel partner, Alpha Flight Services, Australia (“Alpha“).

“Speed and ease are fundamental in enabling us to deliver a new level of customer service to our travellers,” said Mr. Eric Jelinek, Head of In-flight Services at Qantas. “We believe the implementation of an onboard retailing technology and merchandising platform, through Alpha and GuestLogix, will help us to enhance the in-flight experience for our customers.”

In addition to enhancing its current onboard duty free program, the GuestLogix deployment provides Qantas with tools to create, manage and control a more comprehensive branded onboard store. Through GuestLogix’ OnTouch™ Merchandising Platform, both Alpha and Qantas will be able to develop strategic offerings that evolve standard onboard retailing initiatives into much more passenger-driven, travel-relevant, destination based programs.

“Our goal is to enable Qantas to strengthen its offering inflight, particularly through its onboard duty free program by making it more convenient for passengers,” said Mr. Pat Osborne, Sales Director, Alpha Flight Services, Australia. “With the deployment of GuestLogix’ Retail Technology, not only can Qantas process in-flight transactions more efficiently, but it can also introduce new global, destination based products and services for sale onboard. Additionally, it also facilitates new revenue streams for the airline.”

GuestLogix’ OnTouch™ Merchandising Platform gives Qantas direct access to a global portfolio of travel-relevant, destination based products and services that could strengthen its onboard operations for both domestic and international routes.

Mr. Brett Proud, EVP New Markets & Products, GuestLogix said “Qantas now has the opportunity to create a branded onboard store with a global reach. We look forward to working – in partnership with Alpha – to assist Qantas in leveraging our OnTouch™ Merchandising Platform to implement a large-scale, international onboard retailing program.”

Australia’s second largest in-flight catering firm, Alpha Flight Services, and GuestLogix have partnered to deploy the GuestLogix OnTouch™ Retail Technology and Merchandising Platform with Alpha customers in Australia. 

OnTouch™ is GuestLogix’ next generation onboard store technology and merchandising platform. It allows airline passengers to purchase products and services while in-flight. The various products and services either meet passengers’ onboard requirements, or can be consumed after disembarking the plane. Airlines can easily tailor and deploy offerings to suit specific destinations, with a ready-made portfolio that includes: transportation to and from the airport; local entertainment and attractions; catalogue sales with convenient product delivery to a desired destination; destination guide services via mobile devices; inexpensive communication options to stay connected with business, friends and family; and other destination based offerings. The GuestLogix platform meets the latest payment industry security standards, ensuring all transactions processed are secure and appropriately reconciled.

About Qantas Airways

Qantas is a premium, full-service Australian domestic and international airline that offers benefits such as a global network, First, Business Premium Economy (on A380 and B747 services) and Economy on international services and Business and Economy on domestic services, a leading Frequent Flyer program, inflight meals and entertainment, airport lounges and other services. Qantas is a founding member of the oneworld global airline alliance. Qantas is Australia’s largest domestic and international airline and is recognized as one of the world’s leading long distance carriers, having pioneered services from Australia to North America and Europe. The Qantas Group today employs approximately 35,000 people and offers services across a network spanning 182 destinations in 44 countries (including those covered by codeshare partners) in Australia, Asia and the Pacific, the Americas, Europe and Africa. More information is available at

About GuestLogix

GuestLogix is the leading global provider of onboard store technology to the passenger travel industry. Its OnTouch™ platform helps carriers build, manage and control branded onboard retail environments tailored to their needs and their passengers. Serving 35% of the global airline passenger traffic annually, GuestLogix has become a trusted partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and client support facilities in the US, UK, Singapore, and Seoul, Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T). More information is available at

© 2010 GuestLogix. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix’ business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions “anticipate”, “believe”, “plan”, “estimate”, “expect”, “intend”, and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix’ current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under “Risks and Uncertainties” in the Filing Statement filed on July 15, 2010 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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