DALLAS, TX–(Marketwire – September 21, 2010) – Texas Hill Country Barbecue, Inc. (PINKSHEETS: THCB) announced today the strategic launch of their first three locations planned to open in 2010.

Arvind Sharma, Director of Franchise Development for THCB, stated, “We are pleased to announce the opening of our restaurants in three strategic Dallas markets: Main Street Dallas (Downtown), Rowlett/Rockwall, and Weatherford/Ft. Worth. THCB has produced quality food and products for nationally recognized institutions such as Wal-Mart and HEB for several years. Our Op’s Team is very excited about the choice of these three strategically picked locations and ready to establish the brand in these markets very quickly and is fully confident of opening additional future locations per our corporate launch strategy.” 

The Op’s team added, “We feel very good about our brand and estimate that gross revenues for each location should average upwards of $2 million each!”

The locations will be a blend of Corporate and Joint Venture owned and operated units. The goal is to maximize Joint Venture relationships as Texas Hill Country Barbecue plans to launch 18 units in the next 20 months.

Texas Hill Country Barbecue manufactures the sale of smoked meat products throughout the United States. The production of smoked meat products including brisket, sausage, pork ribs, pulled pork, barbecue sauce and other products have been in continuous production since 1971 under various production labels. The product is being manufactured and distributed by Texas Hill Country Barbecue, are time tested and proven products in the smoked meat market. Texas barbecue is world famous and Texas Hill Country Barbecue is without a doubt the best in Texas.

For more corporate information www.thcbinc.com

Forward-Looking Statements

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