SOURCE: In-Stat No Free Wi-Fi Hotspot? Find Me Another Place SCOTTSDALE, AZ–(Marketwire – October 18, 2010) – Availability of free Wi-Fi does influence venue choice. According to In-Stat’s ( www.in-stat.com ) new Wi-Fi Hotspot research, nearly two-thirds of respondents indicated that free Wi-Fi influences their choice of venue. An additional 31% indicated that free access may influence their choice, and just 5% said that it would have no influence over venue choice. CLICK HERE FOR RELATED GRAPHIC “Our research shows that while revenue may not always be directly gleaned from the hotspot offering, free Wi-Fi has a significant value in bringing customers to a venue,” says Amy Cravens, Market Analyst. “It’s no wonder then that over 150 thousand café/retail venues have now deployed Wi-Fi hotspots, although not all of these are free. That’s in addition to the tens of thousands of travel-related installations (hotels, airports, in-flight) worldwide.” Some of the research findings include: Worldwide annual hotspot connects, or sessions, will reach over 2 billion by the end of 2010 with annual hotspot connects anticipated to grow to over 11 billion by 2014.