Young & Rubicam New York Named AOR for Butterball
SOURCE: Young & Rubicam NEW YORK, NY–(Marketwire – November 22, 2010) – Jane Barratt, President of Young & Rubicam New York, announced today its partnership with Butterball, LLC as Agency of Record (AOR) for Butterball’s branded line of products. The win followed a competitive review with Young & Rubicam and two other agencies. As AOR, the scope of work will consist of strategy, creative, digital and retail initiatives. Butterball is the largest vertically integrated turkey producer in the United States and accounts for 20 percent of total turkey production in this country
Young & Rubicam New York Named AOR for Butterball Read More »