Restaurants

IHOP Serves Up New Menu Full of Innovative Choices to Satisfy Any Craving

SOURCE: IHOP New Menu Includes Delicious Lineup of Bacon ‘N Beef TM Burgers, Lower Calorie Options and Return of CINN-A-STACK TM Pancakes Along With New Design and Layout GLENDALE, CA–(Marketwire – September 27, 2010) – Pancakes are not the only thing being “flipped” at IHOP this fall. IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, today announced the roll out of its redesigned menu featuring more delicious choices and an easier-to-read layout. From an all new burger line to combo options and lower-calorie tips and dishes, the menu is designed to guide guests to find choices that satisfy all their cravings.  Expanded variety is available at the turn of every page, ranging from the introduction of CINN-A-STACK™ pancakes as an everyday menu item to delicious new Bacon ‘N Beef Burgers. The new menu offers a revamped, easier-to-read layout, complete with icons to denote new SIMPLE & FIT under 600 calorie options, and bold, vibrant photography. As always, all of IHOP’s menu items are available any time of day. “We know our guests love IHOP for their favorite dishes, but they also expect innovative new dishes that are uniquely IHOP,” said Carolyn O’Keefe, IHOP’s senior vice president, marketing. “IHOP’s Food and Beverage Innovation team is driven by consumer research to ensure we provide our guests with a great dining experience, and our new menu not only provides delicious new choices, but an easier layout designed to allow guests the freedom to make dining choices that meet their needs.” With more than 20 new items to choose from, a taste of the new menu items include: Bacon ‘N Beef Burgers: An innovative new line up of burgers with hickory-smoked bacon blended right into the beef. The unique technique of blending the bacon with the beef makes IHOP’s burgers juicy and delicious with bacon flavor in every bite. Served with seasoned fries, onion rings, fresh fruit, soup or salad, and a dill pickle spear, guests can choose from five delicious flavors: Bacon ‘N Beef Cheeseburger Bacon ‘N Beef Bacon & Egg Cheeseburger Bacon ‘N Beef Bacon Cheeseburger Bacon ‘N Beef Mega Mushroom Burger Monster Bacon ‘N Beef Cheeseburger CINN-A-STACK™ Pancakes or French Toast: One of IHOP’s most popular limited time offers, CINN-A-STACK™ pancakes and French toast now makes its home on the menu. Enjoy a stack of IHOP’s famous buttermilk pancakes or thick-cut French toast layered with a luscious cinnamon roll filling, drizzled with rich cream cheese icing and topped with whipped topping

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Eco-story LED Lights Installed in 827 Chili’s Corporate Restaurants; Largest U.S. Roll-Out of LED Lamp Technology to Date

SOURCE: Eco-story The Lighting Change Is Anticipated to Save Chili’s $3.7 Million per Year PORTLAND, ME and DENVER, CO–(Marketwire – September 23, 2010) – Brinker International, parent company of Chili’s Restaurants and Maggiano’s Restaurants, has recently installed Eco-story LED lighting ( www.eco-story.com ) as part of a re-lamp project in all of its corporate restaurants. The project, which involves installing 125,000 LED lamps in the interior and exterior of all 827 corporate restaurants, will be the largest U.S. roll-out of LED lamp technology to date.

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Have a Spooktacular Halloween at the Hyatt Regency Mission Bay Spa and Marina

SOURCE: Hyatt Regency Mission Bay Spa and Marina All Treats for Families With Great Getaway Rates and Festive Activities SAN DIEGO, CA–(Marketwire – September 22, 2010) – This Halloween, treat your family to a spooktacular getaway without scary prices at San Diego’s Hyatt Regency Mission Bay Spa and Marina (Hyatt Regency Mission Bay). Over Halloween weekend, Oct. 29-31, the hotel is offering a special rate to trick-or-treaters of $149 (plus tax) Friday and Saturday nights and 50 percent off Sunday night ($74.50).

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DealPop Expands Social Buying Website to San Francisco Peninsula

SOURCE: DealPop Site Offers Up to 70 Percent off on the Best Places to Eat, Shop and Have Fun SEATTLE, WA–(Marketwire – September 22, 2010) –  WhitePages ( www.whitepages.com ), the largest and most trusted online directory, today announced the San Francisco Peninsula launch of its social buying service DealPop ( www.dealpop.com ). DealPop SF Peninsula will feature deals that offer fantastic savings of up to 70 percent off of the best places to eat, drink and have fun on the Peninsula. The SF Peninsula site kicks off with deals from Prolific Oven ($5 for $10 worth of food and drink), Yoga Source ($18 for $36 worth of classes) and Gelato Classico ($1 for $5 worth of Gelato) in Palo Alto, Menlo Park Academy of Dance ($15 for $30 worth of dance classes) and Classic Touch Salon in San Mateo ($40 for $80 worth of products and services).

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Zagat Los Angeles Restaurant Survey: Meal Costs Decline for First Time in Los Angeles

The results of Zagat Survey’s 2011 Los Angeles/ So. California Restaurant Survey were released these days, available in bookstores, on ZAGAT.com and via ZAGAT TO GO for iPhone, iPad and Android. The survey covers 2,016 restaurants within the greater Los Angeles California area as well as Orange County, Palm Springs and Santa Barbara. More than

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JiWire and Jeep(R) Brand Partner to Deliver Exclusive In-App Advertising

SOURCE: JiWire Jeep Brand is First Advertiser to Provide Exclusive Sponsorship of Top Location-Based iTunes App SAN FRANCISCO, CA–(Marketwire – September 22, 2010) –  JiWire, the leading location-based mobile media company reaching the on-the-go audience, and the Jeep® Brand launched a unique in-app advertising campaign through JiWire’s Wi-Fi Finder as part of its Jeep Grand Cherokee national mobile campaign. The Wi-Fi Finder enables mobile users to find local hotspots through JiWire’s directory of more than 315,000 locations, offering a geo-targeted platform for advertisers. This will be the first exclusive brand sponsor of the Wi-Fi Finder app, a top 100 app and top 10 travel app in the iTunes store, which has already been downloaded more than 8.5 million times by the mobile audience.

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