Consumers to Earn Rewards Faster With Gift Card Purchases in Canada

SOURCE: Blackhawk Network

Blackhawk Network’s Gift Card Offerings Now Include the Benefits of Receiving AIR MILES® Reward Miles

PLEASANTON, CA–(Marketwire – July 26, 2010) –  Blackhawk Network, leading provider of prepaid and financial payments products for consumers and businesses, today announced the ability to earn AIR MILES® reward miles with gift card purchases from the company’s Gift Card Store. Consumers buying gift cards at their local Canadian Safeway stores will earn one reward mile for every $20 of gift cards purchased within a single transaction.

“Not only are consumers finding gift cards to be the perfect gift of choice but they’re also seeing the benefits with self use,” said Talbott Roche, senior vice president of Blackhawk Network. “And now consumers can travel sooner simply by using gift cards to purchase items they already need and use frequently. For example, consumers who purchase gift cards first at Safeway will be able to collect AIR MILES reward miles before shopping at their favorite stores.”

Consumers can choose from a selection of over 70 retailers and restaurants that are available in Blackhawk Network’s Gift Card Store locations. The promotion excludes Safeway gift cards and other exclusions may apply. The offer cannot be combined with AIR MILES Coupons or Customer Appreciation Day.

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About Blackhawk Network
Blackhawk Network is a leading provider of prepaid and financial payments products for consumers and businesses. The company’s Gift Card Mall™ offers the industry’s most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery, big box, convenience, drug, and specialty stores and is available through Internet retailers including Blackhawk Network’s business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Japan, Mexico and the United Kingdom. For more information about Blackhawk Network visit and

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