Consumers Hit the Web to Plan a Summer of Fun in the Sun
BOSTON, MA–(Marketwire – July 12, 2010) – Compete, a Kantar Media company, today released its rankings of the top ten sites in four vacation-related categories: Car Rentals, Theme Parks, Airlines and Vacation Packagers for May 2010 based on data from the company’s panel of two million US-based internet users.
Grounded for Summer
In the past month, the number of unique visitors (UVs) to Car Rental sites increased 14.11 percent while traffic to Airline sites remained flat. Perhaps this summer, consumers are opting to drive rather than fly. Can anyone say road trip? Traffic for the top ten sites in the Car Rental category increased across the board last month. Carrentals.com and zipcar.com demonstrated the highest rates of growth for the month and were also the only two sites from the top ten list to enjoy both monthly and yearly growth.
Bundles of Fun
Vacation Packager sites are trending up — an increase of 17.59 percent in the past month. The top ten sites in the category include airline-related packager sites southwestvacations.com, deltavacations.com and aavacations.com, retail giant Costco’s travel site costcotravel.com, as well as five all-purpose vacation packagers. The dark horse and top Vacation Packager site based on traffic is voyageprive.com, an invite-only travel site that soared 260.15 percent in the past month and 156,041.74 percent over the past year.
Theme Park-ing Only
As summer approached and the temperature rose, so did the traffic volume for the Theme Park category, which has been climbing since February with a 26.43 percent rise from April to May — not surprising given the popularity of theme parks during the summer. Most sites in the Theme Park top ten list demonstrated growth over the previous month with the exception of theme park juggernaut Disney’s disneyworld.disney.go.com and disneyland.disney.go.com as well as dollywood.com. Sixflags.com remains the most heavily-trafficked site in the category, demonstrating a monthly growth of 33.36 percent. Despite the month’s increase in traffic across the Theme Park category, nine out of the ten top finishers in the Theme Park category experienced a double-digit drop (%) over the past year.
Information regarding aggregate Web categories is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact [email protected].
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database — the largest in the industry — makes the Web as ingrained in marketing as it is in people’s lives.
Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.
About Kantar Media
Established in more than 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences and TGI & Custom. Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world. (www.KantarMediaNA.com).