PARK RIDGE, NJ–(Marketwire – October 4, 2010) – Advantage Rent a Car announces the opening of four new locations in Boston, Dallas Love Field, Louisville and Milwaukee with locations conveniently serving each city’s airport. In addition, the Company will be opening 6 additional locations throughout October in Charlotte, Las Vegas (2 locations), Providence, Raleigh/Durham, and Tampa. These openings will provide our customers with 44 locations in the U.S. with more opening scheduled in coming months. 

Mark P. Frissora, Chairman and Chief Executive Officer of The Hertz Corporation, which owns Advantage, said, “An increased presence in the value segment of the leisure travel market is a strategic priority for The Hertz Corporation. Our Advantage brand represents both value and moderately priced car rentals, a combination of factors critical for many travelers. According to the US Travel Association, growing numbers of travelers shop online and Advantage’s strong Internet presence is essential to targeting value-conscience consumers. Continued location expansion of the Advantage brand is a key element of our plan to serve these consumers at leisure destinations across the United States.” 

Advantage lets travelers hit the road in comfort for a fraction of the cost of traditional car rental companies. Situated in key leisure destinations across the country, Advantage offers renters clean, quality cars at affordable prices. Advantage has an easy-to-use website for reservations (www.advantage.com) and accepts reservations from all major online travel agencies — including CarRentals.com, CheapTickets®, Expedia®, Orbitz®, Priceline® retail, and Travelocity® — and from traditional travel agents.

Products and services offered by Advantage include:

• A selection of popular well-maintained cars in a variety of sizes and types, from Economy to Full-size cars, plus SUVs and Minivans
• Portable GPS units
• Child seats in multiple sizes
• Array of Optional Insurance Products and a Loss Damage Waiver offering protection for our customers
• 24-hour Emergency Roadside Assistance

Advantage’s focus is on the customer, fulfilling his/her needs, and providing a great rental experience.

Advantage Rent a Car, a wholly-owned subsidiary of Hertz Global Holdings, Inc. (NYSE: HTZ), operates from 38 locations in the United States, 3 European locations in Italy and Spain, and provides service throughout Latin America. Advantage targets the value conscious consumer, offering a variety of cars – from Economy to Full-size cars plus SUV’s and Minivans — at affordable prices. For more information, visit the company online at www.advantage.com or call the company toll-free at 1-800-777-5500.

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