LONDON, UNITED KINGDOM–(Marketwire – Sept. 15, 2010) – Jackpotjoy have announced a Royal Procession that offers members the chance to win one of fifty £50 prizes for trying out just five of the site’s top Bingo Rooms. The event is designed to help celebrate last week’s crowning of Barbara Windsor as the new Queen of Bingo…
Last week, Barbara Windsor left the burning shell of the Queen Vic behind and stepped into the right royal role as the Queen of Bingo, the face of Jackpotjoy.com’s latest TV campaign. To celebrate the event, Jackpotjoy have been welcoming their new members with a series of special promotions that stick to the royal theme.
The first of these was the weekend’s special Coronation Celebration, in which thousands were won in impromptu jackpots, chat parties and linked games. This week, they’re embarking on a Royal Procession that offers members the chance to win one of fifty £50 cash prizes for trying out the site’s bingo rooms.
Alison McCook, Jackpotjoy’s Bingo Manager, explains the thinking behind the events: “It was really important to offer something that would help new members feel at home, while still appealing to the older members. The Bingo Procession gives new members the chance to try out a few of the games, while established players can easily take part too.”
Players simply register for the procession on the site’s promotions page and then go on to spend at least £1 in any five bingo rooms. Once they’ve completed the procession they email the site who will then pick out the fifty winners.
Alison’s very clear on what lies behind the success of the promotion: “The important thing is that it’s very simple, and it’s enjoyable to play. Taking part in the procession is great fun, even if you don’t win the top prize. And if you do – and there’s fifty available, which means everyone’s in with a chance – it’s even better.”
Alongside the Bingo Procession, Jackpotjoy are also offering a Slot and Casino Procession which works in the same way, but asks players to enjoy five of the site’s Slot or Casino games to enter.
The Royal Processions are taking place all this week at http://www.Jackpotjoy.com …
The Gamesys Group was founded by Noel Hayden in April 2001 with a small team of developers. The aim was to build a profitable online entertainment business providing Instant Win, Bingo and Casino games to a worldwide audience using proprietary gaming software.
After eight years, the Group’s leading brand, Jackpotjoy.com, has built an audience of over 3,000,000 members and pays out in excess of GBP 90 million every month. The success of Jackpotjoy.com has established the Gamesys Group as one of the UK’s leading online gaming businesses. In 2006 they were named No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they’re now one of only four companies to have appeared on the list four years in a row. This feat reflects both the company’s capacity for sustained growth and its remarkable resilience during periods of financial instability.
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