GuestMetrics(TM), a Wholly Owned Subsidiary of Shot Spirits Corporation, Partners With Southport Services Group to Expand Capabilities

SOURCE: Shot Spirits Corporation

GuestMetrics and Southport Develop Powerful Business Intelligence Suite for Hospitality Industry

LEESBURG, VA–(Marketwire – August 4, 2010) – SSPT’s GuestMetrics™ (PINKSHEETS: SSPT) CEO, Brian Barrett, announced that GuestMetrics™ has partnered with Southport Services Group to build an enhanced data solution platform for restaurants, bars, hotels and nightclubs utilizing the MicroStrategy Business Intelligence (BI) Platform. The comprehensive product offering will position GuestMetrics as a market leader with indispensable revenue generating industry tool. 

This Business Intelligence (BI) suite is a set of software systems and practices that works to help executives make acute, informed decisions by providing timely data-driven answers to their business questions. In essence, it amasses large amounts of data compiled and then takes this information and transforms it into attractive, user-friendly dashboards and reports. 

“Trends found in the most recent HSMAI (Hospitality Sales and Marketing Association International) report (published July 1, 2010) show that automated revenue management technology, like ours, will become the dominant practice, quickly delivering significant increases in revenue and return on investments to those who adopt it,” notes Barrett. “The capabilities are enormous and take our reporting solution to the next level. It enables executives, primarily those responsible for generating and managing revenues, to fully understand the market, market segmentation, forecasting, revenue strategy, pricing, inventory control strategies, and performance analysis.”

Southport is no stranger to harvesting micro-data and translating on an efficient macro level. Southport Principal Jim Butz is equally pleased with the partnership: “Southport has extensive experience working with industry-leading companies who have built revenue-generating products on the MicroStrategy platform. It’s a pleasure to work with GuestMetrics for a major win-win in this industry. This initiative allows us to apply our experience to this project to ensure a scalable, repeatable, and profitable product.”

“The initial platform parameters are being built around a major hotel client of ours,” says Barrett. “This hotel, famous for a worldwide chain of several brands under its corporate umbrella, is one of the forward thinking entities with which we’ve developed a relationship. Southport has helped us to not only design an effective platform for this brand, but the approach and solution have been scoped to ensure that what is built for this brand will serve as a robust foundation that will enable the rapid addition of new clients with minimal additional costs, allowing for additional revenues and growth for GuestMetrics and SSPT shareholders.”

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Investor Relations:
Shot Spirits Corporation
(703) 297-3400

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