Casino Choice Comments on Nielsen Gaming Report

LONDON, UNITED KINGDOM–(Marketwire – Sept. 30, 2010) – Casino Choice, the UK’s leading online casino portal, has spoken out about its own experiences of the recent leap in online gaming activity, as reported by Nielsen Media Group, the global leaders in online media research.

Recent news from research company Nielsen Media revealed that there has been a 40% increase in online gambling over the past year. Casino Choice, the UK’s number one resource centre for online casinos, today commented on the surge in numbers and shift in demographic among visitors to its own site over this time frame.

Jake Fox at Casino Choice said: “Our users have always covered a wide spread of society, but this year we have seen a broadening of that spread. We have found that more women are using our site as well as a wider selection of age groups. This suggests that online gaming has become much more accepted and widely practised among all sections of society. As a result, we are now seeing a much wider range of people enjoying online casino entertainment.”

According to the Nielsen Media report, the majority of growth in new gaming activity as a whole has been among female users, who now make up 48% of all online gamers. Where traditionally online casino users have been from middle income groups, this is no longer the case. It seems that more people are starting to explore online gaming and that these newcomers come from all sections of society.

Casino Choice has seen these statistics backed up by its own visitor metrics. The casino portal revealed that the biggest increase in visitors to its own site has been to the latest online casino news, beginners casino guides and online casino reviews sections, indicating that the increase in its users has primarily been among those new to online gaming. Mr. Fox commented: “Clearly, the surge in new users to our site is down to those people coming to online gaming for the first time. Our articles aimed at helping beginners ease into online gaming have proved very popular and more and more of our visitors are contacting us for further guidance about choosing an online casino for the first time”. 

Beginners to the world of online casinos, bingo and poker can find a wealth of information and advice on the Casino Choice website, as well as links to a selection of the best and most reliable casinos online today. The leading casino resource site offers its visitors up to date news stories and articles about the world of online gaming, in addition to detailed reviews of online casinos, poker rooms and bingo sites.