SOURCE: Young & Rubicam
Creator of Budweiser’s “Real Men of Genius” Campaign Takes Creative Helm at Chicago Agency
CHICAGO, IL–(Marketwire – October 27, 2010) – Tony Granger, Global Chief Creative Officer of WPP’s Young & Rubicam, announced today that Bob Winter has been appointed Chief Creative Officer of the Chicago office. Winter will start his new position in December, and will be responsible for overseeing the agency’s creative direction and all work for its clients, which include Sears, DieHard, Craftsman, Hotels.com, Giant Eagle and Kenmore. Winter will report to Granger.
Granger said, “Bob’s been doing killer creative his entire career and he’s passionate about the work, fantastic with clients and genuinely one of the kindest souls in advertising. He’s exactly the type of person we want leading one of our top offices.”
A highly awarded and respected creative leader, Winter comes to Young & Rubicam from Leo Burnett Chicago, where he served as SVP, Executive Creative Director for over three years, creating memorable work for clients such as Altoids, Kellogg’s, Greenpeace and Caesars Palace.
Prior to Leo Burnett, Winter was Creative Director at Goodby, Silverstein & Partners in San Francisco where he worked on key clients including Ace Hardware, Budweiser and Netflix. Before that, he spent eight years at DDB Chicago, rising to VP, Creative Director. While there, Winter created Budweiser’s “Real Men of Genius” campaign, which remains one of the most awarded campaigns in history.
“Bob is one of the most talented and enjoyable people I’ve ever met and we’re thrilled to have the opportunity to work with him,” said Kary McIlwain, President of Young & Rubicam Chicago. “His ideas are borderless and are true platforms for brands. He will be a great partner to our clients.”
Winter has earned recognition at Cannes, Clios, One Show, D&AD and Communication Arts, among others. He’s served on many advertising juries and was Chairman of the Clio Radio Jury in 2008.
Commenting on his new role, Winter said: “When Tony Granger calls and asks you to come help run one of their best offices, you don’t go get a sandwich and call back four hours later. You call back immediately. It’s a great opportunity. I am so thankful, and incredibly excited about the possibilities. I think we are going to have a lot of fun making great things.”
About Young & Rubicam
Young & Rubicam is one of the world’s leading marketing communications companies. Founded in 1923, Young & Rubicam was the first agency to be founded by a creative, Raymond Rubicam. Today, run by Global CEO Hamish McLennan and Global CCO Tony Granger, the agency’s work spans the communications spectrum, including digital, viral, social and experiential marketing, to build brands that are irresistible to consumers.
Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global corporations, including Accenture, Bacardi, Campbell’s Soup Company, Colgate-Palmolive, Danone, Land Rover, LG, Xerox and Virgin Atlantic. For more information, visit http://yr.com.