and Florida Marlins Execute Long-Term Ticketing Agreement


The Agreement Includes the Advanced ProVenue® Platform, ProVenueMobileTM, Tickets@Phone® and Uptix® Stored Value Technologies

COSTA MESA, CA–(Marketwire – August 17, 2010) – — a leading global provider of integrated, high-performance ticketing solutions — adds National League Major League Baseball team the Florida Marlins® to its client line-up with a long-term ticketing agreement anchored on ProVenue®, the industry’s most advanced ticketing platform. Among other technologies, the portfolio of features and services to be delivered to the Marlins includes ProVenueMobile, Tickets@Phone and Uptix stored value ticketing.

 “When reviewing our options in choosing a ticketing partner, we saw that was by far the best technological fit,” says David Samson, Florida Marlins team president. “I know that our fans, as well as our organization, will benefit from the breakthrough technologies that is offering — and continuing to develop.”

The Florida Marlins’ adoption of the web-based ProVenue platform coincides with the kick-off of the team’s 2012 season in their new stadium. The 2012 season ticket-holder deposits are already being processed through the ProVenue system. The platform’s flexible open architecture allows for additional features, applications, and data management programs offered by or other third parties to be seamlessly integrated at any time.

“We’re confident that the ProVenue ticketing platform will meet all the consumer-facing and internal needs of the Florida Marlins organization,” says John Walker, president and CEO, “The club shares our enthusiasm for technological innovation, so it is exciting to be their technology partner as they take up residence at the Marlins Ballpark.”

The Marlins will be extending their reach of ProVenue with the simultaneous deployment of ProVenueMobile, giving fans the capability to purchase their tickets with their mobile device. To give fans a 360 degree mobile — and green — ticket-buying experience, the Marlins are also incorporating’s Tickets@Phone feature, which allows purchasers to digitally receive their tickets, through the use of unique bar codes, directly on their mobile device. 

The Marlins are also implementing a stored-value ticketing program using the versatile Uptix technology developed by Givex USA Corporation and offered through The Uptix service — which can be customized and individually branded for each client — allows concessions and merchandise credits to be pre-loaded onto a ticket through the bar code. The value of credits is included into the ticket purchase price. The added value is scannable by vendors throughout the ballpark for the duration of the game. 

The Uptix service can also be programmed to electronically award bonus dollars to ticket-holders at interactive, in-game promotions, enhancing the overall fan experience — another example of the industry-leading technology from that reeled in the Marlins.

About is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A wholly owned subsidiary of MLB Advanced Media, LP since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers through its website at

Media Contact:
Chaeli Walker
Tel (714) 327.5492
Email Contact

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.