HAMBURG, GERMANY–(Marketwire – August 12, 2010) –  NAVIGON AG, a leading provider of mobile on-board navigation, today celebrates the first anniversary of its iPhone navigation app, MobileNavigator, in the iTunes App Store. In year one, NAVIGON’s iPhone app transformed more than 1 million iPhones around the world into standalone navigation devices, placing the app in number one billing spots on iTunes Top Grossing, Staff Favorites, Rewind 2009 lists, and in Apple’s nationwide advertising campaign. NAVIGON celebrates its anniversary with a 50 percent discount for four days only (August 12-15) on all North American MobileNavigator applications and most other country versions. The In App Purchase features Traffic Live and Panorama View 3D are also half off during this period.

The first full-featured on-board navigation app to launch on the iPhone platform, MobileNavigator transformed the way iPhone users navigate. “MobileNavigator combines the functionalities of a standalone navigation device with the elegance of the iPhone platform,” said Gerhard Mayr, NAVIGON vice-president worldwide mobile phones & new markets. “Part of our success is dedication to consistently innovate the navigation market with new possibilities and delivery through free updates. In its first year, MobileNavigator led the navigation application market with its six cost-free, major updates that included over 30 new functions.”

NAVIGON brings over 19 years of experience to the navigation market and to developing for the iPhone platform. With each app update, the German based company sets new standards for the iPhone navigation market, making it the most feature rich navigation application on the iPhone platform today. Feature highlights and milestones of MobileNavigator include first to market features such as Reality View Pro™, providing photorealistic images of complex highway interchanges and exits; and Clever Parking, helping drivers to find parking options nearby. MobileNavigator also integrates the iPhone’s connectivity capabilities with connected, in app services like the crowd sourced Traffic Live, Google Local Search, live weather information and Connection to Facebook and Twitter. The In App Purchase Panorama View 3D provides impressive 3D views of the environment using NASA elevation data. NAVIGON MyRoutes takes personalized route recommendations to a new level with intelligent, customized direction planning by analyzing individual driving data to design customized directions, offering up to three choices with distance and ETA that are clearly displayed in-map for each.

NAVIGON MobileNavigator is on-board and carries the complete map material within the phone. The app relies on the GPS receiver, independent from a cell or wireless signal, providing directions and recalculations even when no cell phone signal is available.

Pricing & Availability
To kick off its second year in the App Store, NAVIGON is celebrating for four days (August 12-15) with a half-off promotion for all North American MobileNavigator apps and most other country versions. The In App Purchase options Traffic Live and Panorama View 3D are also 50 percent off. The additional maps in the MyRegion app get a discount of more than 30 percent.

Note: In addition to its current versions of MobileNavigator, NAVIGON also released a US (only) version of MobileNavigator in the App Store today (pricing details are below). This version includes the full maps of the US, but not Canada.

Applications

• MobileNavigator North America (includes maps for Canada & US): $39.99 instead of $79.99
• MobileNavigator USA: $24.99 instead of $49.99
• MobileNavigator Canada: $29.99 instead of $59.99
• MobileNavigator US MyRegion East, Central or West: $14.99 instead of $29.99, additional regions $11.99 instead of $14.99.

In App Purchases
Traffic Live: $12.99 instead of $24.99
Panorama View 3D: $4.99 instead of $9.99

MobileNavigator 1.6.0 is compatible with iPhone 4, 3GS and 3G. The app also runs on first generation iPhone and iPod Touch, but third party accessories for GPS reception are required for these devices. iOS4 multitasking is supported by the iPhone 4 and 3GS only.

For more information, please visit: www.navigon.com/iphone.

Find NAVIGON on:
Twitter: www.twitter.com/NAVIGON_US
Facebook: www.navigon.com/facebook
Flickr: www.navigon.com/flickr
YouTube: www.navigon.com/youtube

About NAVIGON:
NAVIGON AG a world-leading provider of premium navigation technology. NAVIGON delivers software on mobile phone platforms and for the automotive industry as well as branded personal navigation devices. NAVIGON’S MobileNavigator is the most feature rich on-board navigation app on the iPhone platform. Founded in 1991, NAVIGON employs more than 400 worldwide with a presence in Asia, Australia, Europe, North America and South Africa. — NAVIGON. And the world is yours.

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