Online Behavior Shows That Museums and the Arts Are Still a Big Part of Summer Fun
BOSTON, MA–(Marketwire – September 8, 2010) – Compete, a Kantar Media company, today released its ranking of the top museum and gallery sites for July 2010 based on data from the company’s panel of more than two million US-based internet users.
Washington, D.C. is the epicenter for history museums, and summer trips to the nation’s capital give families the perfect chance to learn about the nation’s past. During the month of July, a total of 1,288,058 unique visitors (UVs) visited si.org, giving the site a 26.4 percent increase from the previous month and a 22.56 percent uptick from July 2009. Newseum.org and ushmm.org both experienced a yearly growth (30 percent and 61.8 percent respectively), proving that our national museums are still capable of drawing new generations of visitors.
A Work of Art
With television shows such as Bravo’s Work of Art: The Next Great Artist likely driving renewed interest in art education and appreciation, traffic volume for art museum and gallery sites rose 22.6 percent in July. Boston’s mfa.org, which featured Vincent van Gogh’s masterpiece, The Sower, experienced a spike of 57.9 percent compared to June. Clearly having a new masterwork on display made an impact. Other highly trafficked art museum and gallery sites in July included metmuseum.org (385,299 UVs), moma.org (193,143 UVs) and artic.edu (106,449 UVs).
Many families flock to science museums during the summer, so it wasn’t surprising that the traffic for the category rose 73.8 percent from June. Californiasciencecenter.org was the most heavily-trafficked science museum site in July, with a whopping 160.7 percent increase in UVs, likely due to its “Mummies of the World” exhibition. Msichicago.org and childrensmuseum.org also saw significant month-to-month increases, 66.2 percent and 42.3 percent respectively.
Information regarding aggregate Web categories is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Gavin Blackmore at [email protected].
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database — the largest in the industry — makes the Web as ingrained in marketing as it is in people’s lives.
Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.
About Kantar Media
Established in more than 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences and TGI & Custom. Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world. (www.KantarMediaNA.com).