Supermarket and Grocery Prepared Foods Forecasted to Achieve 2010 Sales of $13 Billion


ROCKVILLE, MD–(Marketwire – July 13, 2010) – ¬† has announced the addition of Packaged Facts’ new report “Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice,” to their collection of Food market reports. For more information, visit

Hoping to parlay recession-based foodservice-to-retail migration into long-term gains, food retailers continue to ratchet up their prepared foods and ready-to-eat programs. Packaged Facts estimates that grocery stores and supermarkets will grow prepared- and ready-to-eat foods sales by more than 7% in 2010. Their usage imprint is already imposing:

According to Packaged Facts’ proprietary consumer research, 64% of adult consumers have gotten ready-to-eat/heat-and-eat food from a grocery store or supermarket in the last month. Moreover, in terms of total usage occasions, grocery-related prepared foods use leads both family and casual restaurant segments and trails only fast food/QSR.

While convenience stores have also relied heavily on prepared foods and foodservice sales for sales and higher margins, increasing competition extends to supercenters, warehouse clubs, convenience stores and drug stores. At a time when food value is so closely associated with low cost and convenience — and when consumers increasingly perceive private label food retail brands as competitive with name brands on cost and quality — prepared and ready-to-eat foods programs that deliver on quality, taste and convenience can not only compete with foodservice fare, but can also help food retailers adapt to modern consumer lifestyles.

Packaged Facts’ new report, “Prepared Food and Ready-to-Eat Foods at Retail: The New Competition to Foodservice” offers the foodservice and retail industries new insight into the highly competitive prepared and ready-to-eat foods space. Relying heavily on proprietary consumer research analysis, the report provides “consumer drilldowns” and psychographic profiling, offering foodservice operators and retailers unique access to the minds of prepared foods consumers.

And by assessing the relationship between fast food, family, and casual restaurant attitudes and behavior with that of grocery store and convenience store prepared foods attitudes and behavior, this report also offers unique competitive analysis to help players align and differentiate their product offerings.

The report also includes in-depth store audits of prepared foods programs at leading supermarket, supercenter and warehouse/club store players, providing on-the-ground analysis of store formats, food prices, food types and menu items, placing access to competitive platforms at participants’ fingertips.

The report also includes segmented sales of supermarket deli prepared foods, as well as a host of macroeconomic metrics tailored to maximize understanding of how prepared foods fits into the bigger picture.

Data related to consumer demographics, attitudes and behaviors is derived from two sources:

Packaged Facts’ proprietary consumer survey, an internet-based survey comprised of a random sample of 1,881 consumers who in aggregate represent a statistically accurate cross-section of the U.S. adult population (age 18+). The survey was fielded in February 2010.

Topics covered in the report include…

  • Prepared foods macroeconomic summary
  • Relevant facts and figures
  • Food Retail Usage & Outlook Tracker
  • Share of Stomach: Sales Analysis
  • Trends, Innovations & Strategies
  • Consumer Prepared Foods Selection Analysis
  • Grocery vs. Convenience Stores: Consumer Use & Selection Differentiators
  • Food Retail vs. Restaurants: Consumer Use & Selection Differentiators
  • RTE Food Retail HH Income & Gender Drill Downs
  • Psychographic Profile Analysis
  • RTE Food Retail Brand Analysis: selected insights
  • Store Audits

For more information, visit

Sean Snyder
[email protected]

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