SOURCE: Pizza Patron
Nation’s #1 Latin Pizza Brand Adds Email to Integrated Marketing Strategy
DALLAS, TX–(Marketwire – June 30, 2010) – Pizza Patrón, the nation’s number one Latin pizza brand, announced today that it has entered a strategic partnership with Fishbowl Marketing, the leading provider of email and online guest marketing solutions for restaurants.
“By the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, and we want to be sure Pizza Patrón fits naturally into the context of Hispanic life in the U.S. today,” says Andrew Gamm, brand director for Pizza Patrón. “We are developing a more holistic approach in our advertising, and the addition of email is a perfect complement to our other efforts.”
According to Jackie Bird, chairwoman of the Association of Hispanic Advertising Agencies, Latinos are the fastest growing segment of the online population and by 2020, the number of Hispanic teens is expected to increase by 62 percent as compared to 10 percent growth in the number of teens overall.
“Hispanic teens, the fastest growing segment of the fastest growing demographic in the U.S., have a strong proclivity for adopting digital technology into their lifestyle,” said Gamm. “Working with Fishbowl will help us close the gap between us and our customers. Their system works great for both local store marketing and national promotions.”
Fishbowl’s email marketing solutions are recognized as the best in the restaurant industry. Karen Willison, VP of sales, national accounts at Fishbowl, says their system will make it easy for Pizza Patrón to implement campaigns, acquire new customers and automate their loyalty marketing programs.
“We are proud to become a strategic vendor partner for Pizza Patrón,” said Willison. “The chain is known for its innovation and brand loyalty, and it will be exciting to be a part of this.”
About Fishbowl, Inc.
Fishbowl, Inc. is a leading provider of on-demand marketing software and services to the restaurant industry. Fishbowl’s Guest Marketing Suite helps restaurants of all sizes manage critical guest marketing services, including Email Marketing, Social Media, Guest Database Management, Analytics and Local Store Marketing. Fishbowl supports over 40,000 restaurant locations and manages the industry’s largest guest database, with over 45 million opt-in members. Fishbowl is based in Alexandria, Virginia with offices in North America and Europe.
About Pizza Patrón
Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.
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