New Leaf Brands Broadens Distribution in California Through Coast Brands Group

SOURCE: New Leaf Brands, Inc.

OLD TAPPAN, NJ–(Marketwire – July 19, 2010) –  New Leaf Brands, Inc. (OTCBB: NLEF) (“Company”), a provider of great tasting, all natural, healthy beverages, today announced a new marketing and distribution agreement with Coast Brands Group, LLC, a leading beverage brand representation and consulting firm. Coast Brands will market New Leaf’s 12 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda™ to more than 30 regional distributors who service more than 30,000 retail outlets in the states of California, Nevada and Arizona.

Coast Brands founder Bob Groux, has been in the beverage industry for over 20 years. Bob provides a wealth of experience in beverage sales & distribution, marketing, product development, finance and numerous strategic partnerships. He was responsible for introducing and building the Snapple Brand in Texas and Southern California and positioning Orange County, California as the number one per capita consumption market for Snapple. Bob has also been involved in the regional launches, distribution and/or development of brands such as Wolfgang Puck Gourmet Lattes, Redline, SoBe, Nantucket Nectars, Jones Soda, Stewart’s Root Beer, Dad’s Root Beer, HER, OhYeah!, PRE and others. The Coast Brands executive sales team is comprised of seasoned beverage industry veterans with solid relationships and proven sales records working with grocery, convenience, gas, drug and club chains. Target chains include Ralphs, Vons, Albertsons, Safeway, AM/PM, Circle K, 7-Eleven, Raley’s, Gelson’s, Bristol Farms, among many others.

Eric Skae, New Leaf President and CEO, stated, “Our agreement with Coast Brands provides immediate access to additional distributors on the West Coast who service more than 30,000 independent retail outlets. Since launching our healthy beverages in Los Angeles, we have continued to build a strong following. We believe Bob Groux and his team at Coast Brands is the perfect partner to rapidly accelerate our distribution in California and broaden our presence in other states in the West including Arizona and Nevada. Our strategy remains to expand our national distribution and gain deeper penetration in our existing markets.”

Bob Groux, Founder of Coast Brands Group, commented, “New Leaf’s line-up of healthy ready to drink teas and lemonades are quickly gaining popularity on the west coast and we are very excited to work with their team to continue that momentum. Our team at Coast Brands are experts in servicing both major retail chains and independent retail accounts in all channels of distribution including grocery, drug, convenience, gas, and independent delis and eateries. I am confident that our expertise coupled with the incredible taste of their products is a winning combination.”

About Coast Brands Group, LLC
Coast Brands Group, LLC is a brand representation and consulting services firm located in Newport Beach, California and is the leading provider of concept-to-market solutions for beverage brands looking to establish or expand distribution and sales on the West Coast. Coast Brands represents approximately 30 distributors that together reach over 30,000 retail accounts in California, Arizona and Nevada. For more information, please visit http://coastbrands.com/.

About New Leaf Brands, Inc.:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTCBB: NLEF) was born out of the vision to provide consumers with a healthy and great tasting beverage. New Leaf Brands are available in 12 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda™.

In the US, the refreshing beverages can be found in over 12,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. For more information, please visit http://www.newleafbrands.com/ or follow New Leaf on Twitter @DrinkNewLeaf and become a fan on Facebook (http://www.facebook.com/pages/New-Leaf-Tea/142029534279?ref=ts).

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company’s expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company’s Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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