Del Taco’s 39-Cent Taco — A Delicious Reminder of the Good Old Days

SOURCE: Del Taco

LAKE FOREST, CA–(Marketwire – August 25, 2010) – Things cost a lot less right around the time the first Del Taco opened its doors in the early ’60s, and the chain’s promotional price of 39 cents for its popular regular taco — for a limited time — is a reminder of those good old days.

“We know 39 cents is a tremendous value and has some of our fans wondering what year it is,” said John Cappasola, Vice President of Marketing at Del Taco. “Actually, based on the consumer price index, we’ve calculated that today’s price of 39 cents would be considerably less than the original 19-cent price of our tacos when Del Taco opened in 1964.”

Here’s a look at how much other things cost in the good old days: a new house: $17,000; a new car, about $2,000 (and a gallon of gas about 31 cents); a dozen eggs: 57 cents; a gallon of milk: 49 cents; and a first-class stamp: 4 cents.

“Today, you can’t even buy a postage stamp for the price of one of our regular tacos,” Cappasola said. “With a price this low, a family of four or a group of friends can enjoy lunch or dinner out at a reasonable price, just like the good old days.”

For more than 40 years, Del Taco has been offering menu items that appeal to a broad range of tastes with a strong emphasis on quality and value. The menu includes Mexican offerings of tacos, burritos, quesadillas and nachos as well as American favorites like hamburgers, fries and milk shakes. Each item is made to order with quality ingredients including lard-free beans made from scratch daily, real cheddar cheese grated on site, chicken grilled fresh every hour, hand-made salsa and fresh produce.

Consumers can become Del Taco fans on Facebook and receive coupons for free food. For more information, please visit or

Del Taco has more than 515 restaurants in 16 states.

Barbara Caruso
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Ken Swoyer
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