City of Louisville, KY, Takes Another ‘Green’ Step Forward With Adoption of ‘Paperless’ Trade Show at Expo Center in 2011
SOURCE: Viridistor LLC LOUISVILLE, KY–(Marketwire – October 12, 2010) – Louisville Mayor Jerry Abramson visited the International BoatBuilders Exposition & Conference (IBEX) here recently to see a demonstration of a new ” paperless” trade show system that has the potential to significantly reduce or eliminate the distribution of paper-based marketing materials at trade shows held at the Kentucky Exposition Center (KEC) starting in 2011. This new system — the Green Box ™ solution from Tustin, California-based Viridistor LLC — offers the city and the expo center the first viable way to dramatically reduce the volume of trash generated at trade shows and conferences. The system will be used at future IBEX shows held in Louisville, as well as other events at the KEC, to provide all-electronic distribution of corporate marketing materials in exhibitor booths as well as for handout of presentation materials at conference educational sessions