Unica Provides William Hill With Advanced Web Analytics Capabilities
SOURCE: Unica Corporation World’s Biggest Bookmaker Boosted by Faster Decision-Making Through Unica’s Real-Time Analytics and Website Optimisation WALTHAM, MA and LONDON–(Marketwire – September 9, 2010) – Unica Corporation ( NASDAQ : UNCA ), the recognised leader in marketing software solutions, today announced that William Hill Online, a leading international betting and gaming company, has selected Unica’s next-generation web analytics solution to improve the online experience for its extensive customer base and support faster business decision making. “Our industry requires an online analytics solution that is both flexible to deploy and, with an agile user interface, able to understand and cope with our rapidly developing websites,” said Henry Birch, CEO, William Hill Online. “As the sites continue to develop, Unica will help us to gain valuable insight with the ‘slice and dice’ approach, rather than be limited to pre-defined reports. It provides us with the granular level analysis into individual customer journeys throughout the website.” “Our growing community of worldwide gaming clients is testament to the power that our marketing solutions award them,” said Chris Manton Jones, vice president, international operations, Unica
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