LOS ANGELES, CA–(Marketwire – July 7, 2010) –  The way consumers buy fine wines could be changing in the near future. Mobile BIS, a leading provider of technology applications, has announced the introduction of a new software program and distribution system that allows consumers to sample wine at a restaurant and then buy it by the bottle or case on the spot, or even later, at the discounted retail price.

In partnership with Napa Direct LLC, smaller wineries will now have a distribution channel created via restaurants to directly sell their boutique products, which are traditionally not available at retail stores. Diners will be able to buy the wines from the restaurant or download a mobile application and place the order directly with the winery for delivery to their home — all at the lower retail price.

“Some of the finest wines are produced by local family vintners who simply don’t have the volume or distribution capability to reach consumers outside of their own tasting room. Off-the-shelf real estate is often too expensive unless you have massive brand recognition,” Drew Dickson of Napa Direct explained. “This new approach expands the relationship a restaurant has with the family winery. With the installation of Vine2Table, our restaurant partner effectively becomes a retail outlet.” Restaurants may also place wholesale orders directly with the winery and bypass the middleman. “By avoiding broker or distribution commission a small family winery may now budget said 10-20% savings for wholesale delivery, a $27 per case savings on average. Ultimately, consumer access to great product is enhanced.”

The software that has made the new system viable was developed by Mobile BIS and modified to provide the wineries, restaurants and consumers an instant online communication.

“A diner might recall sampling a great wine at dinner last month in wine country,” Mobile BIS president Michael Macho explained. “They can peruse the restaurant’s menu online, identify the product and instantly order it directly from the vintner. The product ships by UPS or FedEx from the winery to the customer,” Macho added.

Boutique wineries have been waiting for this opportunity. Their modest volume has made it difficult for consumers to discover or buy their products unless they visit the winery in person.

“This is a win-win-win for wineries, restaurants and consumers,” Drew Dickson added.

Mobile BIS, a division of BIS Computer Solutions, provides software applications and solutions for mobile devices — smart phones and handheld computers — to automate a company’s operations, accelerate responsiveness of its field and transportation personnel and maximize customer satisfaction. Mobile BIS is an Oracle Certified Partner and a member of the Oracle Development Alliance. Its mobile solutions are developed and implemented using the Oracle 10g database and Oracle 10g lite mobile application server. A global technology firm, it maintains offices in Los Angeles, New York, Italy and India.

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