Choice Hotels Appoints VRX Studios: Qualified Photography Services Vendor

VANCOUVER, BRITISH COLUMBIA–(Marketwire – July 15, 2010) – VRX Worldwide Inc. (TSX VENTURE:VRW) is pleased to announce that its wholly owned subsidiary, VRX Studios Inc. (“VRX Studios”) has signed of a one-year agreement with Choice Hotels International Inc. (“Choice Hotels”) designating VRX Studios as a “Qualified Vendor” of Photography and Content Management Services to their 11 hospitality brands.

“We’re thrilled to be working with Choice Hotels,” says David MacLaren, President and CEO, VRX Studios. “Choice Hotels is one of the world’s largest and most successful hotel franchisors, representing over 6,000 hotels under 11 well-known and respected brands. Along with our uncompromising commitment to quality and industry leading customer service, we bring extensive experience working with brands of similar size and scope. We’re confident that we’ll be able to help Choice Hotels, each of its 11 hotel brands and its six thousand plus of franchisees.

Under the agreement, VRX Studios will provide Choice Hotels and its franchisees photography services including Architectural, Lifestyle, Destination and Food & Beverage photography along with Content Management, Distribution and Licensing services.

“In today’s digital world, with the majority of travelers relying on the Internet to research their travel, lodging and activity options, a hotel’s photography must be kept up-to-date at all times. This is essential to gain consumers’ trust and maintain a positive long-term relationship. Working with Choice Hotels gives us an incredible opportunity to help another 6,000 hotels increase their market share and revenue per booking through the use of stunning Photography and enrolling them in our Always Fresh program,” says MacLaren.

“As with all successful lodging companies, the production, presentation and management of photography assets are critical components of our business,” says Kim Gibbons, Manager Procurement Services, Choice Hotels International, Inc. “We look forward to working with VRX Studios as they assist our franchisees in developing their photography assets both online and in print.”


Through a decade of growth, innovation and an unwavering commitment to quality, consistency and customer service, VRX Studios remains the leading provider of Photography, Content Management and Licensing services to the global hospitality and travel industries. Through our comprehensive suite of products, covering Architectural, Destination, Food and Beverage and Lifestyle Photography, Content Management, Distribution, Licensing and Presentation, we help hospitality and travel companies capture and showcase their brands to the world – making people take notice.

To find out more about VRX Studios, its products and services, visit, email [email protected] or call 1.800.605.0059.

To find out more about VRX Worldwide Inc., visit


Choice Hotels franchises more than 6,000 hotels, representing more than 485,000 rooms, in the United States and more than 35 other countries and territories. As of March 31, 2010, more than 600 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 52,000 rooms, and more than 100 hotels, representing approximately 8,200 rooms, are under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

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