SOURCE: StrongMail Strategies for Leveraging Social Media Data to Identify and Engage Best Customers and Increase Lifetime Value to Be Presented by Industry Thought Leader Ryan Deutsch REDWOOD CITY, CA–(Marketwire – October 21, 2010) – StrongMail , a leading provider of online marketing solutions for email and social media, today announced that it is presenting the keynote presentation at the upcoming DMA Social Media Spotlight entitled “Leveraging Social CRM to Ignite, Engage and Build Brand Advocacy.” Taking place on October 27 in New York City, the one-day event is a production of the DMA social media council and the Participatory Marketing Network (PMN). The field of social CRM is emerging as a valuable discipline for identifying and engaging loyal customers, and direct marketers need to understand and apply the core principles today to fully leverage the opportunities it provides. In his keynote session, popular industry speaker and thought leader Ryan Deutsch will provide attendees with actionable strategies for leveraging social media activity data to accurately anticipate the needs of their best customers and increase their overall lifetime value. Speaking Agenda at DMA Social Media Spotlight Keynote: Leveraging Social CRM to Ignite, Engage and Build Brand Advocacy Time: October 27, 2010 at 9:00am Speaker: Ryan Deutsch, vice president of emerging media, ThreadMarketing, A StrongMail Company Event Link: www.the-dma.org/councilevents/socialspotlightoct10/ Session Topics: How leading companies are evolving their brand with insight from their best customers Tactics for generating a more complete customer view Strategies for turning customers into brand advocates Acquiring consumer preferences from participatory marketing programs, conversations and stated preferences on social networks About StrongMail Systems, Inc