SOURCE: Travel Ad Network
NEW YORK, NY–(Marketwire – July 12, 2010) – The Travel Ad Network (TAN), the leading vertical ad network in travel and the web’s largest travel information source in the US, today announced that it has added Skyscanner.com to its exclusive portfolio of more than 300 trusted travel websites.
Skyscanner, the UK-based metasearch company, is Europe’s #1 flight search engine by traffic and has marked 2010 as its year for expanding into North America. Nearly 10 million visits worldwide to the site are recorded each month, generating 50 million flight search queries per month. Skyscanner referrals generate in excess of $75 million in revenue to its airline partners every month and the business has seen a growth of 230% year over year. In June, they attracted nearly 540,000 US user sessions but expect to see well over 1mm per month by the end of the year.
As Skyscanner’s sales representation in North America, TAN will be marketing display, behavioral and lead generation ad products including the ability to fully integrate airline pricing into its metasearch results for North America as well as the Skyscanner global footprint.
“We are thrilled to partner with Travel Ad Network to accelerate our growth in North America and leverage their traction with advertisers and advertising agencies. The relationships we have with our partners are as important to us as the relationship we have with users so we are very pleased to be working with such a key company as TAN,” says Skyscanner CEO Gareth Williams.
“It is a privilege to be selected by Skyscanner as their exclusive representation in North America,” says Brian Silver, CEO of Travel Ad Network. “Travel Ad Network’s relationships and position in the US market are a natural match for Skyscanner’s audience and products. We are excited to get our advertising and marketing partners involved and really scale the business in North America.”
Skyscanner (www.skyscanner.com) is a leading travel search site comparing flight prices for more than 670,000 routes on over 600 airlines, as well as car hire, hotel and holiday price comparison. With Skyscanner, users can just browse — without having to enter specific dates or destinations. Skyscanner’s site is available in more than 20 different languages, including Russian, Chinese and French.
Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading advertising platform in the online travel vertical reaching more than 30 million worldwide unique users through top tier website publishers, including BBC’s Lonely Planet, Rand McNally, SpaFinder, Let’s Go, Gannett’s Hawaii.com, Priceline’s Hotelsbycity network, HomeAway UK and almost 300 other travel websites. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivaled access to an untapped audience of affluent, passionate and engaged travelers visiting both travel planning sites and booking engine sites. Founded in 2003, the company is privately held and is headquartered in New York City with branch offices in the West, Midwest and Southeast, as well as in the UK. Travel Ad Network investors include Rho Ventures, Village Ventures and individual investors.
George H. Simpson