ABA Extends Online Consumer Outreach via Tours.com Alliance

SOURCE: Tours.com

WASHINGTON, DC–(Marketwire – July 8, 2010) –  The American Bus Association (ABA) is pleased to announce a new partnership with Tours.com to offer expanded access and increased consumer exposure for ABA operator members looking to reach other travel providers, consumers and the traveling public that searching for travel options online.

Tours.com is one of the oldest and most respected travel and tourism websites, garnering hundreds of thousands of unique visitors each month. The website continues to expand its reach to include tens of thousands of travel providers and travel resources in its impressive searchable directory listing.

A special webpage has been created on Tours.com to help consumers find reliable motorcoach operators in the US and Canada, and ABA is the featured provider of that content. A consumer tour booking tool is also expected to be introduced later in the year to allow consumers to create their dream trips online.

“With more and more consumers and travel professionals looking to generate leads and book travel online, partnering with a well-recognized consumer-facing web resource such as Tours.com — and by extension its impressive TV and viral media partners — makes perfect sense for marketing ABA and its members,” said ABA President & CEO Peter Pantuso. “ABA is pleased to offer this new benefit to members, and will explore opportunities to further enhance this exposure for operators by featuring the operations of ABA member and travel offerings.”

“We are excited to be forging this partnership with ABA to help operators reach more consumers online,” said Tours.com’s Maria Polk. “This will benefit both consumers and the operators who provide group travel and tourism services to them.”

For more information visit www.Tours.com or the motorcoach-specific page www.Tours.com/buses.htm. If you are interested in being featured on the motorcoach webpage, please contact Tours.com’s Maria Polk via email at [email protected].

The American Bus Association is the trade organization of the intercity bus industry with more than 1000 motorcoach owner and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.

Eron Shosteck
Phone: 202-218-7220

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