Virgin Games Shortlisted for Affiliate Program of the Year at EGR Awards

LONDON, UNITED KINGDOM–(Marketwire – Oct. 29, 2010) – Virgin Games, a leading online gaming company, is pleased to announce that it has been shortlisted for Affiliate Program of the Year in this year’s eGaming Review (EGR) Awards.

Virgin Games, who made the shortlist in 2008 and won the prestigious award in 2009, has one of the leading affiliate programmes in the industry. The Company runs a bespoke, in house affiliate system with some of the best reporting in the business, very fast commission payments and 50% commission rates for the first two months following sign up. Besides being very selective over the affiliates it works with, the key to its success lies in statistics accuracy, system stability and quality of service

The category awards the operator affiliate team which has best utilised the full range of marketing techniques to drive customers towards their sites. Judges will look for innovation and cleverness in how operators’ affiliate departments have made best use of the tools at their disposal.

Pierrick Leveque, Head of Acquisition, Virgin Games, commented:

“The team at Virgin Games is very proud to have been shortlisted for this award once more. If anything, it’s a sign that we haven’t let our guard down, and strive to remain on top of the highly specialised gambling affiliation game. We have worked really hard over the last few years to build our in-house affiliate system and the trusting relationships we have built with our loyal affiliates are truly beneficial to our business model. This is an area that the Company will continue to invest time in as it is a crucial element of our growth.”

Virgin Games has a string of awards for its affiliate program, including: Winner “Affiliate Program of the Year” EGR Awards 2009, Winner “Best Bingo Affiliate Manager” CAP Awards 2009 and Winner “Best Casino and Gaming Affiliate Program” A4U Awards 2008.

Founded in 2004, Virgin Games has over 1,000,000 players and over 200 games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Games seeks to provide its players with the widest possible choice of casino games. A growing selection of games can be found at Virgin Games from a number of producers including Microgaming, WagerWorks, Cryptologic, Freemantle and Ash Gaming.

Notes to editors:

About Virgin Games:

Virgin Games ( launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:

• Virgin Casino, offers content from a range of games suppliers including WagerWorks, Microgaming, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like Blackjack and Roulette, as well as great feature slots like Monopoly, Rubik’s, X-Factor and the highly popular MegaJackpots progressive games.

• Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry

• Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.