NIAGARA FALLS, ONTARIO–(Marketwire – Nov. 23, 2010) – Niagara Casinos is thrilled to announce more than $250,000 raised for the United Way this year through the generous donations and active involvement from the casino family.

Participation in the two-month long campaign reached an all-time high among the staff of 4,500. The campaign team broadened the event calendar that sparked a domino effect of interest among Associates compared to previous years.

Highlighted in this year’s campaign was a road hockey tournament, book riot, karaoke party, and bowling tournament. These, mixed in with traditional events such as bake sales, garage sales and the massive payroll deduction effort, resulted in the casinos’ highest contribution since 2007.

“This is a difficult economic time for everyone and we know the gift of time and money are two things which are hard to ask for,” said Art Frank, President of Niagara Casinos. “We are proud that our Associates came through and support the United Way so generously.”

The first United Way campaign in 1997 raised $35,000. Fourteen campaigns have been held since Casino Niagara first opened and Associates of the Casino along with the company have contributed more than three million dollars to the United Way branches in the Niagara Region.

The Cares Foundation of Fallsview Casino Resort and Casino Niagara is the charitable arm of the two commercial casinos in Niagara Falls, Canada. The Foundation’s mandate is to improve the quality of life for as many citizens of the Niagara Region as possible through donations in the areas of health care, post-secondary education, the arts, culture, heritage and other charitable causes as well as through the sponsorship of community events, festivals and public activities. Since 1997, the casinos have donated millions of dollars to thousands of organizations, including the Niagara Health System, Niagara College, the Niagara Community Foundation, the MacBain Community Centre, the Canadian Cancer Society, Project S.H.A.R.E. and the United Way.