A Royal Decree From Jackpotjoy

LONDON, UNITED KINGDOM–(Marketwire – Oct. 15, 2010) – Jackpotjoy Bingo’s current TV campaign, which features British comic icon Barbara Windsor, launched a new instalment last week as the Queen of Bingo prepared herself for a Royal Decree that would see new members of the site receive a free £20 when they make a deposit of £10…

The Queen of Bingo is rapidly becoming one of the most treasured characters of UK advertising. The campaign is fronted by ex-Carry On and Eastenders star Barbara Windsor, who plays the site’s Queen of Bingo.

“We had no doubts that Barbara Windsor was perfect for the role,” explained Adele Lawton, head of Jackpotjoy. “But the success of the campaign has surprised even us!”

The latest instalment featured a royal announcement from the Queen where she confirms that she’s awarding her members with a royal reward of £20 free when they deposit £10.

This advert also focuses more heavily on Jack and Joy, who are two courtiers from the Queen’s ‘online palace of bingo rooms.’

“We love Jack and Joy around the office,” Adele smiles, “and although Barbara is the name in lights, they’re as important as her in so many ways.

“Jack has an energy that really embodies the games on the site. He’s so loud and funny – a real entertainer. Joy is different. She’s smouldering, and a little more reserved, but impeccably graceful and absolutely gorgeous!

“Joy is also known onsite as the bringer of luck. She often pops up in the chat rooms and sprinkles Lucky Dust for the members, which is always great fun!”

The advert is currently airing in the UK, where it’s being enjoyed by millions.

You can also see the advert, and catch up with the history of the campaign, on the site’s YouTube page by clicking here: http://www.youtube.com/user/jackpotjoy


The Gamesys Group was founded by Noel Hayden in April 2001 with a small team of developers. The aim was to build a profitable online entertainment business providing Bingo, Instant Win and Casino games to a worldwide audience using proprietary gaming software.

After eight years, the Group’s leading brand, http://www.Jackpotjoy.com, has built an audience of over 3,000,000 members and pays out in excess of GBP 90 million every month. The success of Jackpotjoy.com has established the Gamesys Group as one of the UK’s leading online gaming businesses. In 2006 they were named No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they’re now one of only four companies to have appeared on the list four years in a row. This feat reflects both the company’s capacity for sustained growth and its remarkable resilience during periods of financial instability.

For more information on Gamesys, please visit: http://www.gamesyscorporate.com/press_releases.php

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