Partnership Delivers a New Social Media Channel to Vacation Rental Managers
SEATTLE, WA–(Marketwire – October 6, 2010) – Escapia, Inc. (www.escapia.com), the web-based vacation rental software and marketing leader, today announced a partnership with Second Porch (www.secondporch.com), the social vacation rental marketplace. This new partnership harnesses the power of ClearStay.com, the Escapia booking platform, and Second Porch’s extensive Facebook integration to bring vacation rentals into the social networking space.
Vacation rental managers using Escapia’s web-based vacation rental management software will now be able to connect with Second Porch to distribute their properties on Facebook. “Word of mouth marketing” is consistently measured as the most influential marketing possible and Second Porch has developed a platform that lets property managers attract the friends, and friends of friends, of satisfied past guests. The average Facebook social circle averages 16,900 people, so this partnership between Escapia and Second Porch offers old-fashioned word of mouth marketing on an enormous digital scale.
CEO of Escapia Bill Furlong commented, “We are excited to be a leader in bringing together the vacation rental market and social media platforms for our customers. Giving past guests a touch point to their vacation home on Facebook will provide vacation rental managers the chance to turn their satisfied guests into a powerful marketing resource. This partnership has the potential to significantly increase booking revenue for our Escapia customers.”
Brent Hieggelke, President of Second Porch, added, “Finding vacation homes that your friends have rented removes the risk, and the hassle of finding the perfect vacation rental, which means travelers will enjoy more vacation rental experiences. We’re excited to bring this exciting new revenue opportunity to Escapia’s customers.”
Escapia, Inc., founded in 2000, serves the $24 billion vacation rental industry with a comprehensive Internet business platform and integrated online marketing and booking services. Escapia’s web-based software empowers professional vacation rental management companies to reach new customers, manage guest and owner relationships, and perform trust-based accounting, housekeeping, maintenance and other mission critical aspects of their businesses. Based in Seattle, Escapia can be reached at 1-800-ESCAPIA, [email protected] or via the web at www.escapia.com.
About Second Porch
Second Porch is the award-winning social vacation home marketplace, where travelers can discover the perfect vacation rental through their trusted social circle, when friends, or friends of friends, have rented, rated, or reviewed, or own a participating vacation home. Second Porch enables vacation rental property managers and homeowners to add a powerful word of mouth marketing channel to their marketing mix with its highly-rated Facebook application at http://apps.facebook.com/secondporch/ as well as its standalone social vacation rental marketplace at http://www.secondporch.com
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