SANTA MONICA, CA–(Marketwire – October 6, 2010) –  Downtown Santa Monica is pleased to announce the addition of Senior Marketing and Communications Manager, Ashley Walkley, to Bayside District Corporation. Walkley brings with her a wealth of experience and expertise in analyzing market trends as well as developing and administering creative programs. She is known in the community as an enthusiastic, collaborative team leader committed to Santa Monica.

“Santa Monica is such a dynamic and unique community that I have been fortunate to be a part of. I am thrilled at the opportunity to continue working alongside the City and community to promote all that Downtown Santa Monica has to offer,” says Walkley.

Walkley, who relocated to Santa Monica in January 2007 to spearhead the marketing efforts for Santa Monica Place, has taken an active interest in promoting the long-term viability of the City. Over the last four years, Walkley has participated in the Santa Monica Chamber’s Business Roundtable, Professionals Emerging as Business Leaders and Homeless Committee. She was recently appointed as VP Marketing and Outreach for the Santa Monica Police Activities League where she has been a board member for the last two years and received the Chamber of Commerce’s Chairman’s Award in 2009.

Downtown Santa Monica, which includes the Third Street Promenade, is one of the country’s most unique and vibrant urban communities, with shopping, dining and entertainment that draw visitors from around the world and around the corner. The area is managed by the Bayside District Corporation (BDC), a public-private management company that works in partnership with the City of Santa Monica on issues impacting the area.

“It’s no surprise that Walkley, with her passion for brand-building and her love of retail and the community, has been invited to join our Downtown Santa Monica team,” adds Kathleen Rawson, CEO of the Bayside District Corporation.

“With the addition of Walkley to our marketing team, we are eager to further expand the marketing programs to create lasting experiences for local residents, businesses and visitors and grow our business-to-business relationships Downtown,” says Debbie Lee, Bayside District’s Director of Marketing and Communications.

For more information about Bayside District Corporation and Downtown Santa Monica go to www.downtownsm.com.

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