SOURCE: Chicago Cutlery
New Survey Shows Canadians ‘Edge’ Out Culinary Skills of Americans; U.S. Challenges Canada for Ultimate Bragging Rights
CHICAGO, IL–(Marketwire – October 14, 2010) – When it comes to cooking habits and knife use in the kitchen, a new survey of the “Sharpest Cities in North America” fielded for the Chicago Cutlery brand team finds that Canadians are sharper than Americans, setting the stage for yet another spirited rivalry between the two countries. The study, released today, measured U.S. and Canadian consumers’ attitudes about cooking and food preparation, in conjunction with the launch of Chicago Cutlery knives in Canada.
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“It’s no secret that the U.S. and Canada share a number of age-old rivalries, and the culinary world is no different,” said Maureen Collins, Chicago Cutlery brand director. “Whether you’re talking professional hockey or the best cuisine, we enjoy the spirited competition between our countries and wanted to have a little fun as we introduce our brand in Canada.”
The survey revealed that Canadians top the “Sharp Cities Index,” with Montreal and Vancouver outranking American cities like New York, Los Angeles and Chicago.
The Chicago Cutlery brand, best-known for its innovative collection of kitchen knives, also plans to reach a new generation of aspiring cooks, by enlisting Top Chef winner and restaurateur Stephanie Izard to participate in the campaign.
A North American “Block” Party
To highlight the products and challenge the survey findings that Canadians are the ‘sharpest knife in the drawer’ in a lighthearted way, the Chicago Cutlery brand has assembled design and culinary teams to participate in a sculpting competition hosted by Izard for international bragging rights to determine who really has the sharpest cutlery skills in North America.
Team USA will compete against Team Canada at the St. Lawrence Market to re-create iconic U.S. and Canadian landmarks out of oversized blocks of young cheddar cheese and other edible ingredients. The teams plan to recreate famous monuments, from the White House and Statue of Liberty to Toronto’s famed CN Tower in a highly visual way. The event will be judged by Izard, as well as some of her Canadian counterparts.
“I’m excited to bring a little Chicago flavor to the great city of Toronto, and help demonstrate how Chicago Cutlery products help you cook like a pro,” said Izard.
For more information about the Chicago Cutlery Sharpest Cities campaign, additional survey findings, and tips on how Chicago Cutlery knives help aspiring cooks gain confidence in the kitchen, visit www.chicagocutlery.com.
Chicago Cutlery is a registered trademark of World Kitchen (GHC), LLC, used with permission by World Kitchen, LLC.
For more information, visit www.worldkitchen.com.