ARLINGTON, TX–(Marketwire – November 17, 2010) –  Texas Hill Country Barbecue, Inc. (PINKSHEETS: THCB), announced today that the Company has created a new company logo and discusses details on the Company and its products.

Jason Ford, CEO and President of THCB, said, “I am very pleased with the new logo design. We will make it available to view online immediately, and possibly use our throwback for a specialty line. As for the big question, ‘who has the best barbecue?’ I want everyone in America to try our Barbecue. There are so many opinions that circulate in Barbecue culture about, who has the best barbecue, and what’s the ‘right’ way to make barbecue. Open fire or closed smoker? With sauce or dry? Lean or fatty? Tomato base or vinegar base? Prime or Choice? The truth is, there are too many variables, and there is a plethora of great barbecues out there. Barbecue is not just famous in Texas, Tennessee, the Carolinas, or just in the South, but all over America and the world. I enjoy the vinegar deliciousness in Tennessee, that succulent pork from the Carolinas, and I love the sweet smoke aroma of Texas barbecue from the Deep South. They are all experts at what they do, as we are. In fact, our barbecue has roots in the same traditions. However, there is only one way to deliver a consistent barbecue every time, at any location, anywhere in the world, and have the flexibility to use any meat, from anywhere, and always have the same end product. That’s by using our 115 year old recipe and process available exclusively from Texas Hill Country Barbecue, Inc. We have the ability to mass produce wholesome, great tasting, uniform barbecue, and reach every market in the U.S. I want every American to put our barbecue up against their favorite, because I guarantee, if you like Barbecue, you’re going to love real Texas Hill Country Barbecue, and when you try it, you’ll buy it.” 

Retail outlets and Markets are opening as planned, and the Company wants everyone to stop by for a free sample of THCB. In preparing for the holidays, THCB will have Hams, Turkeys, Briskets, and Chickens available for third party delivery as well as take out. If unable to sample these tasty products, or want to place an order, contact Mr. Ford at [email protected], or call 1.817.500.6324 and arrangements will be made to sample the Company’s products and take any orders.

Texas Hill Country Barbecue manufactures the sale of smoked meat products throughout the United States. The production of smoked meat products including brisket, sausage, pork ribs, pulled pork, barbecue sauce and other products have been in continuous production since 1971 under various production labels. The products being manufactured and distributed by Texas Hill Country Barbecue, are time tested and proven products in the smoked meat market. Texas barbecue is world famous and Texas Hill Country Barbecue is without a doubt the best in Texas.

For more corporate information, please view www.thcbinc.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Act”) including the fourth quarter revenue and future growth. Additionally, words such as “seek,” intend,” “believe,” “plan,” “estimate,” “expect,” “anticipate” and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the future U.S. and global economies and the impact of competition. Texas Hill Country Barbecue does not undertake any duty nor does it intend to update the results of these forward-looking statements.

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