Rewards on SCVNGR Spread Holiday Cheer to Businesses


CAMBRIDGE, MA–(Marketwire – November 17, 2010) – Hey businesses big and small, the holiday season is fast upon us — which means it’s time for expensive promotions and coupon campaigns to drum up interest from your customers, right? Boo, bah humbug! Instead, what if you could drive traffic, strengthen your customer engagement and in the end, measurably increase sales? Say happy holidays to rewards on SCVNGR!

SCVNGR is a location-based game that more than half a million users are already playing wherever they go. Businesses can also play by adding challenges (creative fun things to do) and rewards (incentive offers and free stuff) to their location. In fact, customers have already redeemed more than 1.5 million dollars worth of rewards at over 12,000 locations building on SCVNGR. That’s a lot of 10% offs, buy-one-get-one frees and other awesome incentives that drive traffic, engagement and sales to your business.

In order to nab all those rewards from participating businesses (from 10% off your coffee to free season tickets to the Boston Celtics), players on SCVNGR have done over 1 million challenges and earned over 5 million points.

In fact, our first official small business launches in Boston, Philadelphia, San Francisco, Los Angeles, Chicago and New York have seen an 80% average increase to the participating location’s traffic on SCVNGR. And, since players on SCVNGR are doing more than just checking-in, (they’re snapping pics, doing the social check-in, completing your custom challenges) they’re creating rich, engaging viral content that spreads rapidly to their friends and followers on SCVNGR, Facebook and Twitter.

SCVNGR is completely FREE for small businesses that sign up. Free to start, free forever. And, you’ll even get a great SCVNGR starter-kit with static-clings and more to help promote your business on SCVNGR. It’s a no-brainer — let SCVNGR help your business this holiday season. Attract new customers and reward your loyal patrons with rewards on SCVNGR. Add a little bit of fun to your business with challenges on SCVNGR and fuel a viral buzz on Facebook and Twitter. It’s fun, social and, well, just the thing to do this holiday season.

“The reaction that we’ve gotten to rewards on SCVNGR, both from players and businesses, has been phenomenal,” said Seth Priebatsch, SCVNGR’s Chief Ninja. “Not only have businesses found a fresh way to engage with customers that goes beyond the typical location-based check-in, but let’s face it, consumers are looking for something a bit more fun to do than just hit a button. And SCVNGR’s all about that. It’s a wicked fun game! With SCVNGR, consumers will be banging down your door to do challenges, earn points and redeem rewards like every day is Black Friday.”

SCVNGR is a surefire (and free) way to make the most of this holiday season, but don’t take our word for it, just ask any of the 1000+ businesses building on SCVNGR. So if you’re a local business, go forth and be merry and smart, and sign-up at! Each business that signs up will receive an awesome pack including stickers, posters, coffee sleeves, coasters and more stuff to help let your community (and ours) know that you’re playing SCVNGR too!

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you’ll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you’re up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit to learn more.

Media contacts
LaunchSquad for SCVNGR
Katie Cinnamond or Emilie Cole
Scvngr [at] launchsquad [dot] com
Boston: 617-945-1915
San Francisco: 415-625-8555