SAN FRANCISCO, CA–(Marketwire – October 1, 2010) – San Francisco Land Use and Economic Development Committee members Sophie Maxwell, Eric Mar and David Chiu debated the issue of banning Happy Meal toys in kids’ meals this week. According to a recent San Francisco Chronicle article (http://articles.sfgate.com/2010-09-25/news/24096930_1_happy-meals-toys-proposal), Mayor Gavin Newsom opposes the legislation, and 78 percent of voters polled by Tulchin Research revealed that they trusted parents more than elected officials to decide what is best to feed their children.
Watch the TV commercial to stop the Happy Meal Toy Ban: http://www.youtube.com/watch?v=oSwTwHGbCTA
Bob Cutler, CEO of Creative Consumer Concepts (C3), said that while parents should be commended for taking a stand to choose what they want to feed their children, city officials need to consider why they want to pass unpopular legislation. “Parents should control what they want their children to eat, not government officials who are upset about Happy Meal toys. Eric Mar, who sponsored the bill, is not even in agreement with Mayor Gavin Newsom. Obviously, this is not about constituents, rather political attention,” said Cutler.
Cutler, who is the CEO of one of the largest, kid-smart brand marketing agencies to the restaurant industry and funds www.FreeToChooseOurMeals.com, said it is not just parents who are opposed to this issue, but toy manufacturers and fast food companies, too. “Supervisor Eric Mar went on the record at the hearing and praised Ken Yeager, who sponsored this same ridiculous bill in Santa Clara County where 65 percent of voters opposed it. Eric Mar thinks that these quick service restaurants (QSRs) are to blame. His arguments are incredibly bold, not supported and unpopular,” said Cutler.
FreeToChooseOurMeals.com is for anyone who wants to choose what they eat! Twitter: @ChooseMeals for more information about what you can do to protect consumer choice. ObesitySolvers.com is a place for discussion regarding the childhood obesity battle, why we need solutions and why we don’t need more issues about what we choose to eat.