Recognized for Online Advertising Creativity in Sponsorship Category
SAN FRANCISCO, CA–(Marketwire – September 29, 2010) – Top online food property Foodbuzz has won the 2010 OMMA Award for “Online Advertising Creativity” in the Sponsorship category in recognition of its “Family Bites” campaign for Newman’s Own. The awards, part of the OMMA Global conference, which coincides with New York’s Advertising Week, honored the best in online media, marketing and advertising.
“Foodbuzz has given advertisers an entirely new platform to reach and engage active consumers through rich social engagement programs that deliver tremendous value and lasting impact for brand marketers,” said Ben Dehan, CEO of Foodbuzz. “We are honored to receive this recognition.”
“We are thrilled to be recognized along with Foodbuzz for this innovative program. Newman’s Own and ‘Family Bites’ are both about delicious everyday meals for families, so this is a natural for us,” said Mike Havard, Vice President of Marketing at Newman’s Own, Inc.
Foodbuzz created a “Buzz Package” for Newman’s Own — a three-pronged brand marketing solution that combines blogger outreach, content sponsorship and contextual display advertising — to provide high impact brand engagement and ROI with its influential network of more than 4,000 bloggers who created unique and innovative recipes using Newman’s Own products. To view a video case study highlighting the elements of the Newman’s Own campaign or for more information about Foodbuzz “Buzz Packages” visit http://www.foodbuzz.com/advertise.
The OMMA win follows last week’s news that Buick LaCrosse signed on as presenting sponsor of Foodbuzz’ Project Food Blog, a first-of-its-kind interactive culinary competition to discover new food blog talent.
About Foodbuzz Inc.
Foodbuzz is the largest online food community and the fastest growing food property on the web reaching 13 million people each month, according to Quantcast. Foodbuzz has exclusive partnerships with more than 4,000 food bloggers and provides a social media platform for users around the world to interact and share their food experiences. The company also partners with hundreds of brands to provide a comprehensive brand engagement platform featuring contextual display advertising, content sponsorships and blogger outreach. With over 3 million food blog posts curated by its blogger community, Foodbuzz has quickly become the essential resource for anyone looking for the best food content online — real people, real food, real time. The company is based in San Francisco and is a 2010 OMMA award winner for Online Advertising Creativity in the Sponsorship category.
About Newman’s Own, Inc.
Newman’s Own ®, Inc. — founded by Paul Newman and his buddy A. E. Hotchner in 1982 — is a successful and growing premium food business. Newman’s Own offers more than 100 varieties of delicious all-natural food and beverage products, which include salad dressings, pasta sauces, salsa, popcorn, lemonade, and thin & crispy frozen pizza. Based in Westport, CT, the charitable mission of Newman’s Own®, Inc. was expressed by Paul in the Company motto: “Shameless exploitation in pursuit of the Common Good.” Newman’s Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $300 million has been given to thousands of charities since 1982.
Visit www.newmansown.com for the nearest retailer/s that carry Newman’s Own products and for recipe suggestions using Newman’s Own®, Inc. products. Also, visit Newman’s Own on Facebook at www.facebook.com/newmansown.
Casey DePalma / Lynn Trono
Linden Alschuler & Kaplan, Inc. Public Relations