SAN FRANCISCO, CA–(Marketwire – July 29, 2010) –  Arieff Communications (AC) announced today that it has been selected as the PR Agency of Record for TastingRoom.com. AC was chosen for its deep knowledge of and participation in the consumer lifestyle space, placing it in the best position to create greater awareness of its services.

Among AC’s primary mandates is to establish brand visibility in the consumer space by providing strategic counsel, social media consulting and aggressive media relations execution.

Tastingroom.com is best described as if one could imagine what it would be like if you could move the tasting rooms of some of the world’s finest wineries into your living room. That is the core premise behind the new online marketplace TastingRoom.com.

For almost a decade, AC has cultivated unforgettable campaigns for a long list of consumer brands from Surface Magazine, Camper, Remy, Kohler, Hello! Lucky, Wallcandy Arts, CertaPro Painters, YLighting.com, Ted Baker, LUSH, Ecojot and Envirosax.

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About TastingRoom Inc.
TastingRoom Inc. provides wineries and consumers with innovative sample-sized wine tasting packages and new direct channels for product sampling, marketing and selling wines. TastingRoom Inc. uses its unique T.A.S.T.E. Technology to transfer wine directly from larger wine bottles (750ml and up) into smaller 50ml formats in a sealed, zero-oxygen chamber. A focus on wine quality drives every step of the transfer and testing process, so that wineries can be assured that the samples are a true representation of their wine. TastingRoom Inc. is based in Sonoma County, with offices in Silicon Valley, Napa Valley and Paso Robles. For more information on Tasting Room Inc. or T.A.S.T.E. Technology, email [email protected] or visit TastingRoom.com.

About AC:
Founded in 2002, Arieff Communications, LLC (AC) is an award winning consumer lifestyle public relations and integrated marketing firm that is attracted to brands that are innovators in their category. With offices in New York and San Francisco -AC energizes brands by inspiring people to change what they are doing, buying, or thinking with strategic programs built to drive ideas through public relations, social media, marketing, design and promotional channels. Headquartered in San Francisco, AC maintains offices in NYC and has affiliates in Los Angeles and London.