VANCOUVER, BRITISH COLUMBIA–(Marketwire – Oct. 18, 2010) – VRX Worldwide Inc. (TSX VENTURE:VRW) is pleased to announce that its wholly owned subsidiary, VRX Studios Inc. (VRX) has signed a three-year photography services agreement with Hilton Worldwide Inc. (Hilton Worldwide).
Today’s announcement regards a new comprehensive services agreement that formalizes the relationship between VRX Studios and Hilton Worldwide that began with the Global Photography Initiative announced on November 24th, 2008. This new agreement covers Hilton Worldwide’s ten hospitality brands, including over 3,500 hotels in 81 countries.
“Over the past two years, we’ve been working closely with Hilton Hotels Corporation (“Hilton”) to produce a comprehensive package of high quality Virtual Tours and Still Images of Hilton’s 500 hotel properties around the world,” says David MacLaren, President and CEO of VRX. “Throughout this period we’ve learned a lot from Hilton and look forward to using this knowledge and experience to benefit Hilton Worldwide’s remaining 3,000 hotels.”
Under the agreement, VRX will provide Photography Services to Hilton Worldwide and its 3,500 hotels that include High Definition Photography for both web and print marketing campaigns along with full format, high-quality Virtual Tours and Video Slideshows for digital campaigns.
“The brands in Hilton Worldwide’s portfolio include some of the world’s premiere hospitality brands,” says MacLaren. “Under this agreement, we will be working with Hilton Worldwide to help increase the marketing visibility of each of their brands through the creation, distribution and presentation of stunning Photography.”
ABOUT VRX STUDIOS
Through a decade of growth, innovation and an unwavering commitment to quality, consistency and customer service, VRX Studios remains the leading provider of Photography, Content Management and Licensing services to the global hospitality and travel industries. Through our comprehensive suite of products and services, covering Architectural, Destination, Food and Beverage and Lifestyle Photography, Content Management, Distribution, Licensing and Presentation, we help hospitality and travel companies capture and showcase their brands to the world – making people take notice.
To find out more about VRX Worldwide Inc., visit www.vrxworldwide.com.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.
For more information about the Hilton Worldwide, please visit www.hiltonworldwide.com.