Q3 2010 Email Breakthrough Report From StrongMail and ThreadMarketing Offers Proven Advice for Increasing Engagement

SOURCE: StrongMail

Equifax, Fandango, FranklinCovey, IHG and The Limited Recognized for Relevant Use of Movement, Cross-Message Cohesion and Referral Marketing

REDWOOD CITY, CA–(Marketwire – October 5, 2010) –  StrongMail, a leading provider of online marketing solutions for email and social media, and ThreadMarketing, a StrongMail Company and full-service email and social CRM agency, today announced the Q3 2010 edition of its co-produced Email Breakthrough Report series, featuring detailed analysis of best-in-class email marketing campaigns across five industry verticals. 

Featuring expert critique and a visual analysis of each winning template, the Email Breakthrough Report Q310 is a valuable resource that provides email marketers with a tangible benchmark for evaluating and optimizing their own campaigns. The “Top 5 Trends to Watch” featured in this latest report provide critical insight for generating the highest ROI from an organization’s email marketing campaigns, including the effective application of movement in email, cohesion across multiple messages and the use of referral marketing to expand reach.

The “breakthrough” campaigns featured in this report were selected from more than 100 email campaigns in Q3 2010 for excellence in the following areas: outstanding content and creative execution, application of sophisticated email technology, use of innovative digital marketing techniques, and a commitment to an exceptional user experience.

Q3 2010 Email Breakthrough Report Winners

  • Winner: Fandango
    Industry: Media, Entertainment and Publishing
    Campaign: FanMail
  • Winner: FranklinCovey
    Industry: Technology
    Campaign: FranklinCovey.com Relaunch
  • Winner: The Limited
    Industry: Retail
    Campaign: Looks that Work Day to Night
  • Winner: IHG
    Industry: Travel & Hospitality
    Campaign: The Anywhere Challenge
  • Winner: Equifax
    Industry: Financial Services
    Campaign: Refer a Friend to Win an iPad

“With Gmail, Hotmail and Yahoo! all beginning to look at engagement metrics to filter incoming mail, it’s more important than ever to apply the latest best practices to increase opens, clicks and conversions,” said Kara Trivunovic, senior director of strategic services at ThreadMarketing, a StrongMail Company. “Adopting the proven and cutting-edge techniques featured in the Email Breakthrough Report Q310 will help you boost engagement metrics and deliverability, while also creating more loyal and profitable customers in the process.”

Report Availability
The report is free and available for download at: www.strongmail.com/Q310-Breakthrough

Report Methodology
A panel of email industry veterans assesses more than 100 email programs from specific industries and narrows them down to three finalists within five verticals. From the three finalists in each vertical, a “Best in Class” is selected to be featured in the quarterly Email Breakthrough Report.

About ThreadMarketing
ThreadMarketing is a new kind of email and social CRM agency that empowers CMOs and marketing decision makers to listen, learn, engage and influence key customers and prospects. A StrongMail Company, ThreadMarketing offers a comprehensive suite of strategic marketing services and tools that span digital-marketing expertise, award-winning creative and market-leading email and social media technologies. Leading brands rely on ThreadMarketing to optimize their CRM across multiple marketing channels, resulting in meaningful conversations that grow brand advocacy, relationships and business results. Learn more about ThreadMarketing at www.threadmarketing.com, or follow us online at www.twitter.com/threadmarketing or http://www.facebook.com/threadmarketing.

About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.