Cassa Hotel and Residences Appoints The Bracha Group for Residential Sales and Marketing

SOURCE: Cassa Hotel & Residences

Prudential Douglas Elliman to Sell Condominiums at Luxury Boutique Property in Midtown Manhattan

NEW YORK, NY–(Marketwire – October 13, 2010) –  The Bracha Group of Prudential Douglas Elliman, takes the helm of sales and marketing for the luxury residential units at Cassa Hotel and Residences. The 48-story property is designed by Enrique Norten of TEN Arquitectos and CetraRuddy, and features 57 residences and 166 boutique hotel rooms. Cassa’s residents benefit from the location on 45th Street between Fifth and Sixth Avenues, adjacent to Times Square, bright lights of the theatre district, world class shopping on Fifth and Madison, in close proximity to the finest galleries and museums in the world, and also within easy reach to all areas in Manhattan. The outstanding array of personalized services offered, afford residents an experience that is unparalleled for other properties in the vicinity.

“Our buyers are looking to experience a vibrant Midtown location, and appreciate the accessibility to different areas of Manhattan. We offer a unique living scenario to owners that is unrivaled, as the additional services available to hotel guests are offered a la carte,” says Solly Assa, owner of Cassa Hotel and Residences, “The Bracha Group specializes in selling luxury properties, and recognizes the distinctive style and advantages of Cassa.”

Ilan Bracha, President of Bracha Group brings a passion for design and architecture throughout the city. “We acknowledge the needs of the sophisticated clientele coming to Cassa, and their interest in having a prime location, quality in details, a high level of finish, and exceptional services offered at the property,” says Bracha. “We understand the need for luxury, style, and the significance of location.” The Bracha Group is experienced with conducting over 300 transactions a year in New York City. The Group specializes in luxury new development sales and marketing, representing some of the most established developers in the market today. Revered for their commitment to professionalism and excellence in building strong working relationships with clients, Bracha Group has become a leader in selling New York City.

The 57 luxury residences are comprised of studios, one-bedroom, and two-bedroom units, as well as three luxurious penthouse apartments on floors 45-48, including a two-story penthouse on the top floor. Situated within the midtown skyline, residential units feature spectacular views — including the Chrysler Building, and south to the Statue of Liberty. The top three penthouses of Cassa Hotel and Residences are playing host to this year’s Showtime House where rooms have married high design and new technologies by top designers and architects.

Residences are sleekly designed with white lacquer cabinetry, as well as high grade Miele and Liebeherr appliances in the kitchens. Baths maintain the lustrous feel with glacier glass tiles, limestone floors, vanities with travertine countertops, and polished chrome fixtures. Prices for the residences range from $900,000 to over $20 million.

Residents have access to a fitness studio and a 24-hour doorman and concierge service. An on-site restaurant and lounge will open this winter. The a la carte hotel services are available to residents including dry cleaning, laundry and housekeeping. The concierge staff will order fresh flowers and groceries, make arrangements for spa and wellness treatments, valet and pet care.

About Cassa Hotel and Residences

Cassa Hotel and Residences makes an identifiable mark in the New York City skyline with its elegant proportions, rising as an obelisk among its traditional neighbors. Envisioned by Solly Assa of Assa Properties, the project was conceived by Enrique Norten of TEN Arquitectos and CetraRuddy. Sited within a prime location, flanking the theatre district, world class shopping experiences of Fifth and Madison Avenues, and the excitement of Times Square, the 166 rooms and 57 residences are urban sanctuaries, contemporary in design and rich in texture, yet warm and inviting. Cassa Hotel and Residences delivers its discernible style and unrivaled service to the inspirational amenities. An exciting addition will be the 1945 Restaurant and Lounge catering to the in vogue crowd of New York City nightlife. Architectural developer and nightlife entrepreneur, Jesse Keyes — of famed La Esquina, Goldbar, and Hotel Griffou — has envisioned a chic modern midtown interpretation of downtown creative cool, with design support and direction by architect Thaddeus Briner. Cassa Hotel and Residences, 70 West 45th Street, New York, NY 10036 Tel: 212-302-8700 / 888-53-CASSA (22772)

About Assa Properties

Founded by Solly and Isaac Assa, Assa Properties has been developing and investing in major residential, retail and commercial properties since 2000. The firm has acquired over three million square feet of premier assets located throughout the United States and Mexico. Starting in 2002, Assa Properties began acquiring buildings within the New York City Area, namely 743 Fifth Avenue, 2 Herald Square and 6 Times Square — originally the Knickerbocker Hotel built by John Jacob Astor — with an eye towards building luxury retail and hotel experiences in some of the New York City’s most distinctive neighborhoods. They have since evolved their original vision with two new developments, Cassa Hotel and Residences and Galerie, full-service, luxury hotels and condominiums that will offer premium hotel services to their full-time residents.

About Bracha Group

Founded by Ilan Bracha, Managing Director of Prudential Douglas Elliman, in 2002, Bracha Group represents some of today’s premier real estate development projects. With a focus on luxury properties and new developments in New York City, Bracha Group prides itself on its professionalism, as well as its ability to execute and maintain relationships with the real estate community as a whole. The Bracha Group has garnered distinguished recognition in New York City real estate, with awards including receiving the Diamond Chairman’s Circle Award, Prudential Douglas Elliman’s Top 25 Producers (GCI), and Top 100 PREA (GCI), consistently each year since 2006 to 2009. In 2009, Bracha Group has received The Legend Award for 5 years of Perseverance Expertise Consistency, and named number one team in the company for most sales exclusives.

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Cassa Hotel and Residences
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