Del Taco Blows Up the Definition of Value: for a Limited Time, Regular Tacos Available for the Insane Price of 39 Cents
SOURCE: Del Taco LAKE FOREST, CA–(Marketwire – August 4, 2010) – Never one to back away from the extreme, Del Taco announced today that it is blowing up the definition of value of its popular 59-cent regular taco and – for a limited time – introducing a new, absolutely crazy price of 39-cents. “Our competition may ask, ‘is Del Taco out of control?’ Our tacos were already a great value – but 39 cents is insane value,” said John Cappasola, Vice President of Marketing at Del Taco. “Actually, we think this promotion is the right idea at just the right time