SOURCE: Avis Rent A Car System, LLC Association With the Rose Parade ® and the Rose Bowl Game ® Will Drive Rentals, Brand Exposure and New Business Opportunities PARSIPPANY, N.J.–(Marketwire – December 13, 2010) – Avis Rent A Car today announced that it has entered into a new multi-year partnership with the Tournament of Roses, host of the Rose Parade and the Rose Bowl Game. Through this partnership, Avis will showcase products and services to the approximately 55 million people who view or attend the traditional New Year celebrations in Pasadena, Calif. As the Official Rental Car Company of the Tournament of Roses, Avis will fulfill the vehicle rental needs of the Tournament of Roses’ management, members and volunteers as well as the NCAA college football teams playing in the annual Rose Bowl Game on New Year’s Day, and their alumni and followers who attend the game. This year’s match-up pits number No